In a distinctly quieter day for Australian and New Zealand agencies, it was AKQA Melbourne, along with AKQA offices San Paolo and Portland that brought home the glory on Day 2 of the Cannes Lions Festival of Creativity.
Winning the Grand Prix in the Digital Craft category, AKQA Melbourne/San Paolo/Portland also won a Silver in the same category for its work for Nike – Never Stop Evolving Featuring Serena. The campaign involved a clever piece of technology, which eventually saw a virtual matchup between a 17-year-old Serena (the age she was when she won her first Grand Slam) and a 35-year-old Serena (the age she was when she won her last Grand Slam).
The next-best result for the Antipodes went once again to yesterday’s big winner Colenso BBDO Auckland, which won a Gold Lion for its now famous Phone It In campaign for Kiwi telco Skinny in the Industry Craft category.
Howatson + Company won six silvers, one for each of its executions in the Bed-verts campaign for 10:PM mattresses.
The only other Lions that booked their passage to the Southern Hemisphere overnight were a handful of Bronzes.
Ruskin Auckland and FCB New Zealand won two bronze in the Film Craft category for its anti-speeding work Through My Eyes on behalf of Waka Kotahi.
Finch and BMF also won a bronze in the same category for their work The Reluctant Shanty on behalf of UNHCR.
R/GA got a bronze for its work on behalf of We Are Warriors in the Entertainment Lions for Music, WAW Through the Fire.
And finally, another bronze is headed across the ditch to Special Aucklands offices, where we assume it’ll be used as a doorstop, for the already Grand Prix-crowned The Last Performance campaign on behalf of Partners Life.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]