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Reading: AKQA Melbourne Wins Australia’s First Cannes Lions Grand Prix For 2023
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B&T > Advertising > AKQA Melbourne Wins Australia’s First Cannes Lions Grand Prix For 2023
Advertising

AKQA Melbourne Wins Australia’s First Cannes Lions Grand Prix For 2023

David Hovenden
Published on: 21st June 2023 at 9:30 AM
David Hovenden
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In a distinctly quieter day for Australian and New Zealand agencies, it was AKQA Melbourne, along with AKQA offices San Paolo and Portland that brought home the glory on Day 2 of the Cannes Lions Festival of Creativity.

Winning the Grand Prix in the Digital Craft category, AKQA Melbourne/San Paolo/Portland also won a Silver in the same category for its work for Nike – Never Stop Evolving Featuring Serena. The campaign involved a clever piece of technology, which eventually saw a virtual matchup between a 17-year-old Serena (the age she was when she won her first Grand Slam) and a 35-year-old Serena (the age she was when she won her last Grand Slam).

The next-best result for the Antipodes went once again to yesterday’s big winner Colenso BBDO Auckland, which won a Gold Lion for its now famous Phone It In campaign for Kiwi telco Skinny in the Industry Craft category.

Howatson + Company won six silvers, one for each of its executions in the Bed-verts campaign for 10:PM mattresses.

The only other Lions that booked their passage to the Southern Hemisphere overnight were a handful of Bronzes.

Ruskin Auckland and FCB New Zealand won two bronze in the Film Craft category for its anti-speeding work Through My Eyes on behalf of  Waka Kotahi.

https://www.youtube.com/watch?v=wwEhELyQe4c

Finch and BMF also won a bronze in the same category for their work The Reluctant Shanty on behalf of UNHCR.

R/GA got a bronze for its work on behalf of We Are Warriors in the Entertainment Lions for Music, WAW Through the Fire.

And finally, another bronze is headed across the ditch to Special Aucklands offices, where we assume it’ll be used as a doorstop, for the already Grand Prix-crowned The Last Performance campaign on behalf of Partners Life.

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TAGGED: BMF, Cannes Lions 2023, Howatson + Company, Special Auckland
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David Hovenden
By David Hovenden
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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.

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