AKQA And HESTA Share New Member Online Portal

AKQA And HESTA Share New Member Online Portal
SHARE
THIS



AKQA has launched a new Member Online Portal for $52 billion industry superannuation fund HESTA.

Recently awarded Major Industry Super Fund of the Year at the Roy Morgan Annual Customer Satisfaction Awards, HESTA is dedicated to improving the lives of those working in the health and community service sector. The Fund has more than 870,000 members, 80 per cent of whom are women and works to make a real difference to the financial future of every member.

The strategy behind the platform was formulated in 2017 when HESTA asked AKQA to help them understand the value that member services online brings to members today and to develop a strategy and plan to enable a meaningful and helpful member experience for the future.

“The new member portal is a key milestone in our ongoing digital transformation, providing members more frictionless experiences across channels, while providing the business greater integration of systems and data,” said HESTA chief operating officer Stephen Reilly.

“The Member Online Portal set out to create a radically improved member experience. Transitioning the existing member online experience onto Adobe’s Experience Manager platform and harnessing AKQA’s capabilities and expertise in Adobe Experience Suite, we were able to deliver a unique, personalised, connected and seamless experience that engages members, enables them to easily manage their superannuation and take action to improve their financial future and have a better retirement outcome,” said HESTA general manager digital Callum Tod.

The new Member Online experience has led to dramatically improved engagement with those using the portal. Thousands of members are now taking more positive actions such as combining their super. Time on site has improved by 143 per cent, and the bounce rate has dropped by 99.1 per cent. This indicates a far better experience during a critical period when online traffic to HESTA has increased by 92 per cent compared to 2019.

“When the superannuation landscape began to shift, we knew we had to invest in the capability to create new services and experiences, as well as to respond quickly to what our members are looking for. HESTA worked with AKQA to deliver a digital program that empowered members and a more agile way of working that has empowered us as an organisation,” concluded Reilly.

The new Member Online experience is part of a larger strategy focused on enhancing and differentiating value for members, accelerating and delivering HESTA’s impact and acquiring and retaining more members for life.

“As HESTA are an organisation with a strong purpose to make a real change for their members and women in Australia, the new platform will form part of a bigger brand experience to deliver on these core values. We are completely committed to HESTA’s goal of helping connect what members do today to what happens in their future so they feel in control and can make better decisions, said AKQA ANZ managing director Alisia Muscat.

 

Please login with linkedin to comment

AKQA. HESTA

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]