Cash Converters has appointed AJF Partnership as lead creative agency, following a competitive pitch that spanned nationally in late 2021. AJF has been awarded end-to-end strategic and creative services for the business.
As Australia’s largest second-hand retailer and personal finance provider, Cash Converters has a clear vision for the future and is set to deliver new products for their customers and community.
Cash Converters chief operating officer Lisa Stedman said, “Cash Converters has an ambitious growth strategy in a rapidly changing sector. It’s crucial we keep ahead of our customers’ expectations and we’re excited to see what AJF can deliver. They will play an important part in helping us achieve our ambitions and take us to the next level.”
AJF Founding partner and executive creative director Andrew Foote said, “There’s a real desire for success and the chemistry across the team has been great from the start. We’re delighted and grateful to join Cash Converters on their journey.”
The first campaign developed by AJF for Cash Converters will launch in March 2022.
