Air New Zealand’s Famed Safety Videos In More Strife For Failing To Mention The Safety Bit

Air New Zealand’s Famed Safety Videos In More Strife For Failing To Mention The Safety Bit

Air New Zealand has gained a great reputation for its fantastically elaborate in-flight safety videos, however, its latest one has been criticised by the country’s aviation watchdog for not taking the safety message seriously enough.

It’s latest video, titled Surfing Safari, comes with a surfing theme and features nine international surfers including Australia’s own Mick Fanning and Anastasia Ashley, who has modelled in Sports Illustrated.

Check the video out here:

However, New Zealand’s Civil Aviation Authority (CAA) had criticised the airline for including “extraneous material” in the video – basically, it’s a surf video not a safety one. It’s not the first time that Air New Zealand has caught the ire of the aviation watchdog.

A spokesperson for the the CAA said: “As we have commented previously, the video diverges materially from the ‘safety message’ at times, and whilst I appreciate the need to engage the viewers, the extraneous material detracts from the scope and direction of the safety message.”

That said, the CAA admitted that the video did comply to its production standards.

Many of the airline’s inflight videos have become YouTube cult classics and included one recently (above) Titled Safety in Hollywood featuring the Flight Of The Conchords’ Rhys Darby.

While another video from 2014 (above) caused a stir after featuring models in bikinis.




Please login with linkedin to comment

Advertising Standards Bureau Lumia

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]