AIA Australia Partners With Yet Another AFL Team

Australian Rules football on grass
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club.

According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles.

Members will at the same time receive access to offers and incentives for making more health-conscious decisions.

AIA ANZ chief executive and managing director Damien Mu said: “AIA has a dream to champion Australia and New Zealand to be the healthiest and best protected nations in the world.

“We are excited by the opportunity that this new partnership brings to help Saints’ members and fans take small steps to improve their health and wellbeing, while being rewarded in return.”

As a result of the partnership, all existing Saints’ members will be rewarded and will receive a new core membership product, Saints Pass.

Saints Pass will give members exclusive access to content, experiences and offers throughout the year, seeing them more connected to the club than ever before.

St Kilda chief executive Matt Finnis said: “We couldn’t be more thrilled to partner with an organisation that shares our dedication to not only provide our customers with the highest level of service, but also put their wellbeing first.

“As a leading life and health insurance specialist with over 47 years of experience, AIA Australia has a proven commitment to the health and wellness of their customers.”

The announcement follows AIA Australia’s recent partnerships with North Melbourne, Essendon, and Hawthorn football clubs.

Mu explained: “A fundamental part of our work is focusing on mental health, and we know the benefits that can come from physical activity, as well as social interaction and a sense of community.

“Football provides an opportunity for this to happen.

“What benefits clubs and fans in turn benefits society, creating more opportunities for Australians to also live healthier, longer, better lives.”

AIA Australia will follow up Saints Pass with further health and wellbeing initiatives and benefits in the coming months for Saints’ members.

Featured image source: iStock/davidf

Please login with linkedin to comment

aia australia Essendon hawthorn north melbourne st kilda

Latest News

Berlin, Germany - 05 28 2016: Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]