AIA Australia Partners With Yet Another AFL Team

Australian Rules football on grass
B&T Magazine
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AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club.

According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles.

Members will at the same time receive access to offers and incentives for making more health-conscious decisions.

AIA ANZ chief executive and managing director Damien Mu said: “AIA has a dream to champion Australia and New Zealand to be the healthiest and best protected nations in the world.

“We are excited by the opportunity that this new partnership brings to help Saints’ members and fans take small steps to improve their health and wellbeing, while being rewarded in return.”

As a result of the partnership, all existing Saints’ members will be rewarded and will receive a new core membership product, Saints Pass.

Saints Pass will give members exclusive access to content, experiences and offers throughout the year, seeing them more connected to the club than ever before.

St Kilda chief executive Matt Finnis said: “We couldn’t be more thrilled to partner with an organisation that shares our dedication to not only provide our customers with the highest level of service, but also put their wellbeing first.

“As a leading life and health insurance specialist with over 47 years of experience, AIA Australia has a proven commitment to the health and wellness of their customers.”

The announcement follows AIA Australia’s recent partnerships with North Melbourne, Essendon, and Hawthorn football clubs.

Mu explained: “A fundamental part of our work is focusing on mental health, and we know the benefits that can come from physical activity, as well as social interaction and a sense of community.

“Football provides an opportunity for this to happen.

“What benefits clubs and fans in turn benefits society, creating more opportunities for Australians to also live healthier, longer, better lives.”

AIA Australia will follow up Saints Pass with further health and wellbeing initiatives and benefits in the coming months for Saints’ members.

Featured image source: iStock/davidf

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