Agnes Media has been appointed by Zolo, Australia’s first profit-for-purpose tech-cycling company, as it looks to scale by helping businesses meet their sustainability objectives
Agnes, which was engaged without a pitch, will manage performance media and digital marketing for Zolo across business-to-business channels to drive greater brand awareness and engagement with mid to enterprise-level organisations.
Zolo was founded by former Optus marketer Franz Sisat and entrepreneur Ryan Zhou to support businesses to properly manage their technology waste in a way that’s better for the planet and better for people too. It collects corporate e-waste including laptops, tablets, mobile phones, PCs, cables and servers, and after refurbishment, donates a portion of the technology to support the education of children around the world.
Clean Up Australia estimates that around 88 per cent of the four million computers and three million TVs purchased every year in Australia end up in landfill, with fewer than one percent of TVs and around 10 percent of PCs and laptops recycled every year.
Sisat said, “we appointed Agnes Media because of the agency’s experience in working with startups and their ability to scale in order to drive media efficiencies and business growth. We look forward to working closely with Charlotte and the team to tell the Zolo story to new audiences.”
The Sydney-based independent agency specialises in working with clients that have aggressive growth and measurement goals, helping them optimise their digital marketing campaigns and improve return on investment and advertising spend. In addition to performance media strategy, planning and buying, Agnes provides campaign management, analytics, SEO and creative design services.
Agnes Media founder and CEO, Charlotte Ward said, “Zolo is an innovative startup that addresses the increasing issue of e-waste facing corporate Australia, done through an ethical and philanthropic lens. We’re delighted to have been appointed by them to scale their business and drive awareness amongst key decision makers using performance media channels. I can’t wait to see what 2021 brings for the Zolo brand”
Agnes Media’s clients include buy now pay later platform Klarna and responsible super fund Active Super.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]