Independent agency, Agent99 Public Relations is thrilled to announce the signing of SubscriptionBox, Australia’s first-ever online marketplace where consumers can browse, compare and shop Australian and International subscription boxes & gifts all in the one place.

Subscriptions boxes are the latest consumer craze to hit Australia, and the concept is simple: customers sign up for regular deliveries of curated items hand-picked by the vendor. Since 2010 the subscription box industry has exploded in the US making up an industry worth billions, and it won’t be long before Australia follows the trajectory of the international market.

SubscriptionBox will cater to the next generation of retail by bringing together a passionate community of eager shoppers seeking both the convenience and surprise that every subscription box delivery brings.

Agent99 PR is rolling out a strategic three-month PR campaign to increase brand visibility and promote Subscription Box as an industry leader in the online retail space. The campaign is also set to achieve maximum publicity and exposure for products available from SubscriptionBox and drive interest and visitation to the online marketplace in the lead up to Christmas.

CEO and founder of SubscriptionBox Sarah Costin will be profiled throughout the campaign. She said: “We are delighted to be partnering with such an energetic and driven public relations agency. Agent99 PR’s ability to bring forward thinking ideas to our campaign was impressive and in line with our distinctive approach. We look forward to working with them in delivering exciting and unique subscription boxes to the Australian public.”