Independent agency, Agent99 Public Relations is thrilled to announce the signing of SubscriptionBox, Australia’s first-ever online marketplace where consumers can browse, compare and shop Australian and International subscription boxes & gifts all in the one place.
Subscriptions boxes are the latest consumer craze to hit Australia, and the concept is simple: customers sign up for regular deliveries of curated items hand-picked by the vendor. Since 2010 the subscription box industry has exploded in the US making up an industry worth billions, and it won’t be long before Australia follows the trajectory of the international market.
SubscriptionBox will cater to the next generation of retail by bringing together a passionate community of eager shoppers seeking both the convenience and surprise that every subscription box delivery brings.
Agent99 PR is rolling out a strategic three-month PR campaign to increase brand visibility and promote Subscription Box as an industry leader in the online retail space. The campaign is also set to achieve maximum publicity and exposure for products available from SubscriptionBox and drive interest and visitation to the online marketplace in the lead up to Christmas.
CEO and founder of SubscriptionBox Sarah Costin will be profiled throughout the campaign. She said: “We are delighted to be partnering with such an energetic and driven public relations agency. Agent99 PR’s ability to bring forward thinking ideas to our campaign was impressive and in line with our distinctive approach. We look forward to working with them in delivering exciting and unique subscription boxes to the Australian public.”
Sharon Zeev Poole, director of Agent99 said, “SubscriptionBox is a thrilling addition to the expanding client list of Agent99, one that we are very proud of. We are pleased to be working with such an innovative and lively business. Our creative and relentless approach to achieving our client KPI’s will no doubt deliver beyond expectations.”
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]