Stinky dog breath can be the first sign of serious dental disease in our canine companions, but a new humorous campaign for Prozym Dental Sticks shows owners how their favourite pooch can become ‘kissably clean’ with good doggy dental hygiene.
Tech-driven media and advertising agency Affinity was tasked by Ceva Animal Health to launch its Prozym Dental Treatment range in the Australian market – one which is dominated by dental ‘treat’ products rather than effective treatment options.
Research shows that if humans are suffering the effects of bad dog breath then their four-legged friends may be showing the first signs of periodontal disease, which affects 80 per cent of dogs over three years old.
Affinity turned the negative of bad dog breath into a positive for owners who treat their pooch with Prozym Dental Sticks by capturing the fun moments when canines and humans show affection for each other with those awkward licks on the face, lips and even mouth. The tagline reads ‘Fresh breath. As tested on humans’.
Award winning photographer Andreas Bommert, who has worked on brands including VW, Optus, Panasonic and Energy Australia, captured three of those special up close and personal moments between owners and man’s best friend for the campaign which will run online and in-store.
Marcus Tesoriero, creative director at Affinity said: “We all know those dog owners who awkwardly don’t hold back when kissing their dogs, so we wanted to focus on this insight to drive home our benefit of fresh breath. Our client was courageous enough to support our vision and we believe this work will provide a strong platform to launch Prozym in the Australian market.“
Amy Chong, brand manager at Ceva Animal Health added: “We are really excited to launch Prozym. So much work has gone on behind the scenes and Affinity have done an amazing job pulling it all together. The agency has developed an insightful new brand positioning which will stand out and create a strong personal connection with dog owners.”
Agency: Affinity, Sydney
Creative Director: Marcus Tesoriero
Art Director: Charles Grant
Copywriter: Marcus Tesoriero
Head of Design: Mark Clayton
Design: Carlie Smith
Director of Strategy: Angela Smith
Head of Business Management: Cheyne Oxford
Business Manager: Annalise McDonnell
Business Executive: Thomas Smyth
Photographer: Andreas Bommert
Producer: Grant Navin
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]