“Advertising Has A Very Strong Hand In Defining Culture”: CHE Proximity’s Chris Howatson

“Advertising Has A Very Strong Hand In Defining Culture”: CHE Proximity’s Chris Howatson
SHARE
THIS



Start getting excited, because Changing the Ratio is only one week away! This fabulous event will provide you with the tools you need to start making a positive change in your organisation – plus some game-changing ideas about how we can make inclusion and diversity the norm in our industry.

Sound good? Grab tickets here before they sell out!

We’ve got a killer speaker lineup, with headline keynotes like Lisa Wilkinson and Deng Thiak Adutand a whole bunch of fabulous keynotes and panellists.

One of those panellists is Chris Howatson, CEO of CHE Proximity Australia. He also won the Male Champion of Change Award at B&T‘s Women in Media Awards last year – which he said was “one of the proudest achievements”.

“I strongly believe I’ve grown up in a home (and hopefully a generation) that hasn’t been encumbered by gender, race or sexual bias,” he said.

And whilst CHE Proximity has introduced quotas to reach female diversity targets, Howatson said inclusion is also front of mind for the company.

“Inclusion is as an important factor as diversity. How people are involved, feel valued, secure and confident to be their best. So a lot of our efforts in the last 12 months have been on process, development planning and individual feedback,” he said.

Some of CHEP’s programs around inclusion include:

  • Significant investment in improving the quality of their relationships via interpersonal training (agency wide, focusing on self leadership principles, giving and receiving feedback)
  • A new development planning program and platform, designed to unlock opportunity by empowering individuals to be the master of their own development
  • Agency wide unconscious bias training
  • Improved hiring and advancement practices
  • Programs to celebrate and elevate diverse role models within the agency (A Seat At The Table)

“We’ve started by being crystal clear on understanding the problem and locking this in on the management agenda,” Howatson said.

“Participating and facilitating conversation is also an incredibly important part of creating change. The more we converge, collaborate and learn from each other, the closer we get to a solution.

“We are committed to being a champion of change and fuelling these opportunities to promote awareness and learning,” he continued.

Which is exactly why CHEP is not only on a panel for Changing the Ratio – they’re also sponsoring the event too.

Howatson is the moderator for the panel discussion on Cultivating the next generation of Male Champions of Change on event day, and said that “men have an important role to play in the active sponsorship of women” – meaning this panel discussion is a pretty important one given how little women are in CEO agency roles.

“The conversation needs participation from everyone, because we all have something to gain,” he said.

Howatson not only means men, but our industry as a whole.

“Advertising has a very strong hand in defining culture. If we’re leading change, we can help influence not only our own workplaces, but the wider Australian community,” he said.

“Promoting equality is a shared responsibility, and the absence of equality is a shared problem.”

Changing the Ratio will be held on May 28 at Sydney’s Belvoir St Theatre in Surry Hills. Grab tickets here, and for all other information, head to the website.

CTR_SponsorBlock

 

 

 

Please login with linkedin to comment

B&T Changing the Ratio 2018 changing the ratio CHE Proximity chris howatson

Latest News

One woman, lady explorer and biologist standing in nature by waterfall alone, using binoculars.
  • Opinion
  • Technology

What’s Next For Australia’s Privacy Laws?

With the Australian government currently undertaking the most significant review to our data laws ever, smrtr’s co-founder and CTO Boris Guennewig explains what might be next for Australia’s privacy laws. Australia’s privacy laws look set for a significant shakeup following the ACCC’s inquiry into digital platforms. As part of the government’s response to the Digital […]

Opinion

by B&T Magazine

B&T Magazine
Young business people are discussing together a new startup project. A glowing light bulb as a new idea.
  • Marketing

IBA Report Reveals PR & Marketing Agencies Are Falling Short Of Today’s Market Needs

Only 11 per cent of marketing managers are happy with their public relations agency, staggering findings from a new IBA International report show. IBA International, a leading B2B marketing communications consultancy, has announced the findings of a primary research report, which examines the confidence of B2B organisations in their marketing and communications agency structures. It […]

by B&T Magazine

B&T Magazine
Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Media

DoubleVerify Launches Publisher Suite For Digital Publishers

DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

Australian Open 2019 General Coverage General view of patrons in the precinct on Sunday 20 January 2019. Photo commissioned and owned by Tennis Australia. AO Signage
  • Media

Australian Open Start Date Confirmed For Feb 8

The Australian Open has confirmed a start date of February 8, 2021 with strict COVID-19 testing procedures in place. Following weeks of negotiations with the Victorian government, Tennis Australia exec Craig Tiley confirmed the Australian Open had been given the go-ahead. As reported in the Herald Sun, Roger Federer and Serena Williams will start arriving […]

by B&T Magazine

B&T Magazine
Chocolate Cookie  -Photographed on Hasselblad H3D2-39mb Camera
  • Technology

Verizon Media Launches ConnectedID As A Cookie-Less Solution

Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

The End Of The IDFA Is Nigh: Preparing For Mobile Identity In 2021
  • Partner Content

The End Of The IDFA Is Nigh: Preparing For Mobile Identity In 2021

Apple has laid out its plan to remove the Identifier for Advertisers (IDFA), marking a major change in mobile identity. In this piece, head of identity APAC at PubMatic, Harui Imaim, shares her thoughts on how advertisers can navigate these upcoming changes. This year has brought many changes, not least of which are shifts in […]

Partner Content

by B&T Magazine

B&T Magazine
Val Morgan Outdoor Launches Next-Gen Screens At World Square
  • Media

Val Morgan Outdoor Launches Next-Gen Screens At World Square

Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]

Yeesum Lo Joins 10 ViacomCBS As Head Of Development
  • Media

Yeesum Lo Joins 10 ViacomCBS As Head Of Development

It was announced today that Yeesum Lo will join 10 ViacomCBS in the newly created role of Head of Development. Reporting directly to Head of Programming, Daniel Monaghan, Lo will be responsible for identifying and developing locally produced Australian content across all channels and platforms in conjunction with the wider Network 10 team. Lo joins […]

Bunnings Light Up The Warehouse In Christmas Activation Via Bastion EBA
  • Campaigns

Bunnings Light Up The Warehouse In Christmas Activation Via Bastion EBA

On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]

The Top 100 TikTok Creators, Trends And Videos In 2020
  • Media

The Top 100 TikTok Creators, Trends And Videos In 2020

TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]

Fleur Head Steps Into MD Role At VMLY&R New Zealand
  • Advertising

Fleur Head Steps Into MD Role At VMLY&R New Zealand

VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]