Fiverr International Ltd. has unveiled its 2024 Business Trends Index, revealing the top trending freelance skills in Australia over the last six months. Businesses are increasingly seeking services in advertising, drop shipping, and digital design, with 3D printing emerging as a notable highlight.
This surge reflects the growing demand for freelancers as Australian companies adapt to evolving market conditions in their quest for a competitive edge. The Index, which tracks freelance digital service trends based on platform searches, underscores the shift towards outsourcing and specialized skills to meet business needs.
As Australian businesses navigate ongoing economic challenges, there are encouraging signs of recovery. More companies are turning to freelance specialists to accelerate growth and drive innovation.
The Index reveals a renewed sense of business optimism, marked by a staggering 6,700 per cent increase in searches for advertising services, with a focus on Google and social media campaigns. Meanwhile, dropshipping services saw a 290 per cent increase, reflecting the continued growth of eCommerce as small businesses adopt new retail models. Additionally, digital design services—particularly 3D printing—experienced an extraordinary 8,530 per cent surge, highlighting the rising demand for advanced design and manufacturing solutions.
“The strong growth of advertising, dropshipping, and 3D design services on Fiverr signals a significant shift in how Australian businesses are seizing market opportunities. Freelancers are playing a vital role in driving innovation across industries. In an unpredictable economy, businesses are strategically investing in freelance talent to remain agile and competitive. We’re seeing a particular focus on services that can boost brand visibility, optimise eCommerce operations, and bring cutting-edge design projects to life, signalling renewed optimism in the business landscape,” said Matti Yahav, chief marketing officer at Fiverr.
Top Skills In Demand in Australia:
1. Advertising and Digital Marketing experience as businesses seek boost their brand in a competitive market
Australian companies are ramping up their advertising and digital marketing efforts to stand out in a competitive marketplace. This has resulted in a significant surge in demand for freelance advertising professionals, with some freelancers earning up to $800 per project. Within the advertising category the top three skills in demand are:
- Google Ads Campaigns – +26 per cent growth | Earning range: $500 – $2,000 per project
- Meta Ads Campaigns – +43 per cent growth | Earning range: $300 – $1,000 per project
- Monthly SEO Service – +549 per cent growth | Earning range: $500 – $1,200 per project
2. Boom in Dropshipping as eCommerce thrives
Shopify experts remain in high demand among small to medium-sized enterprises (SMEs), alongside the growing popularity of dropshipping. As more businesses look for cost-effective ways to manage inventory and scale operations, the Index reports a 290 per cent increase in demand for dropshipping services. Businesses are increasingly turning to freelancers to set up, manage, and optimise their online stores
- Shopify Expert – +34 per cent growth | Earning range: $400 – $3,500 per project
- Shopify Marketing – +29 per cent growth | Earning range: $400 – $3,200 per project
- Dropshipping Setup – +290 per cent growth | Earning range: $200 – $2,500 per project
3. 3D Printing skills leads the rise in digital design services
Digital design, specifically 3D printing, has seen an explosive 8,530 per cent increase in demand as industries from fashion to automotive adopt 3D printing for prototyping and manufacturing. Freelancers with 3D design expertise are capitalising on this surge by providing specialised services to a wide range of industries.
- 3D Printing Design – +8,530 per cent growth | Earning range: $500 – $1,000 per project
- 3D rendering architecture – +56 per cent growth | Earning range: $500 – $1,000 per project
“These trends highlight the wide range of services being requested on Fiverr across industries. Whether it’s a small retailer exploring dropshipping or a tech startup pushing the limits of design with 3D printing, Australian businesses are tapping into freelance talent to innovate and grow,” said Yahav.
Short-form video skills driving freelance income growth
As the cost of living continues to rise, more Australians are turning to side hustles to monetise their skills and supplement their incomes, with a particular focus on short-form video content creation. turning to freelancing to supplement their incomes. Fiverr’s Index shows significant growth in freelance categories, particularly in short form video skills.
- YouTube Channel Creation and Setup – +926 per cent growth | Earning range: $150 – $300 per project
- Short Form Video Editor – +97 per cent growth | Earning range: $125 – $200 per project
Fiverr’s data demonstrates that, despite economic challenges, Australians are leveraging their skills to not only sustain but grow their income streams.
For a detailed breakdown of global trends, Fiverr’s 2024 Fall Business Trends Index also includes insights from the U.S., U.K., France, Germany, and more.
