The Pinterest Predicts, trends to watch for 2022 forecasts are already beginning to materialise just one month into the year.
The 2022 Pinterest Predicts report which was previously reported on by B&T, provided unique data into cutting edge trends to shape upcoming styles for Pinners.
The report was also a valuable peek for Australian advertisers into what consumers will be buying in the year ahead.
With a firm understanding of sought-after demographics, such as Gen Z, Pinterest Predicts is providing advertisers with the insights they need to be successful in 2022.
In last year’s report, 80 per cent of the trends Pinterest predicted held strong for the year, giving brands a strategic way to tap into the top ideas and themes Pinners are searching for.
So, if you’re a brand looking to buy into the trends Pinterest predicts on the platform, they’ll last longer and work harder for your brand.
One month into 2022, one Pinterest Predicts trend that has now captivated the fashion and home décor world is the Pearlcore trend.
The Pearlcore trend was included by Pinterest as a part of the 2022 Pinterest Predicts report, and has been gaining momentum recently across fashion, beauty and homewares.
To predict this trend, Pinterest analysed what their 400 million monthly users around the world have been searching for (with an average of 80 per cent accuracy).
Pinterest then spotlighted the most inspiring ideas, Pearlcore being one of them, to explore for the year ahead based on these emerging searches.
It would appear that Pinterest got it right.
The trend has taken off with content creators across the globe with inspiring Pinterest creator Deni Todorovič (Pictured below) sharing their fresh take on Pearlcore here: Idea Pin.
For advertisers, Idea Pins can also be a strategic way for brands to create engaging and exciting content for their audiences to engage with and can be created to revolve around a theme.
As brands continue to navigate a marketplace in flux, Pinterest trends enable brands to better understand how to reach their target audiences who come to Pinterest early in their shopping journey.
In Australia, brands have the opportunity to engage their target audience looking for inspiration.
Brands can inspire Pinners by creating content and campaigns that embrace a fresh, modern take on emerging trends.
