B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Adstream Aquires Deluxe AdServices Business
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Adstream Aquires Deluxe AdServices Business
Advertising

Adstream Aquires Deluxe AdServices Business

Staff Writers
Published on: 2nd February 2016 at 10:20 AM
Staff Writers
Share
2 Min Read
SHARE

Adstream has announced it has acquired Deluxe Entertainment Services Group AdServices business, adding to its long list of existing offerings.

Deluxe has provided advertising management and delivery solutions to agencies and brands in the media and ad world through its AdServices business, and this acquisition complements the company’s existing Digital Asset Management services in North America.

Former Deluxe AdServices SVP operations Matthew Ruffi has joined Adstream as COO for North America.

“This is a significant step that will expand our DAM and delivery business in the North American market and drive our growth globally,” Adstream CEO Gerry Sutton said.

“The expanded company will have a notable advantage in servicing key US and global clients. We look forward to working with the new team, clients and existing partners in providing exceptional service and value to the market.”

The Adstream Technology Platform allows agencies and brands to collaborate, review and store all forms of marketing content as well as delivery across multiple channels in a single system.

Deluxe AdServices is a household name in the US advertising delivery market, and this year will deliver between 10 and 20 per cent of all Super Bowl spots to be aired during the game.

“This is an exciting next step for the team,” Ruffi added. “Adstream is a fast-growing global business and offers significant opportunities for us to provide even more value to our clients both domestically and globally.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Contiki
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
$3 Billion NBN Promise Falls Flat For Regional Australia
20/06/2025
Sling & Stone Launches Dedicated Deep Tech Specialism To Power The Next Wave Of Global Innovation
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?