Adshel Brings #mycalvins To Sydney Train Stations
Calvin Klein, through its media agency Frontier Australia, has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations via Adshel Rail.
Following successful Adshel national street furniture placements and digital station dominations across Martin Place, Town Hall, Wynyard, Bondi Junction and Edgecliff train stations, the #mycalvins campaign has been extended to a complete station domination at Bondi Junction.
The campaign features dramatic photographs of celebrity influencers including Kendall Jenner, Abbey Lee Kershaw, Justin Bieber and Kendrick Lamar wearing limited edition Calvin Klein denim and underwear. As part of the campaign, these images are plastered throughout Bondi Junction train station.
A spokesperson from Frontier, Calvin Klein’s Australian media agency, said: “This campaign represents a shift from traditional advertising campaigns. With a strong use of millennial influencers, we wanted to be able to reach influential Australian millennials in the areas they interact with and travel through. The high-impact environment of Adshel’s station domination at Bondi Junction gave us the ability to do just that, providing the perfect platform to reach our target audience.”
Adshel’s sales and marketing director David Roddick said: “Adshel Rail is the perfect environment for premium advertisers like Calvin Klein to reach affluent, influential commuters. We are delighted to be supporting this ground-breaking global campaign through our national outdoor assets.”
The campaign is live at Bondi Junction until 4 April.
CREDITS
Media agency: Frontier Australia
Creative agency: House by CK
Latest News
Mumbrella Bows To Industry Pressure & Switches Off Comments
Mumbrella has made the bold call to turn off comments on its articles, a move that will undoubtedly have a big impact for the publishing site. Mumbrella head of content Damian Francis made the announcement Friday afternoon, penning an opinion piece which will be the last article on Mumbrella to have comments. Francis wrote: “From […]
Visit Victoria Launches “Click For Vic” Via SIRAP
First large piece of campaign work that SIRAP have created for Visit Victoria (TVC, outdoor, print)
Madame Tussauds Launches Sydney TikTok Challenge
Madame Tussauds is a wonderful place to admire lifelike wax dummies. Or, most programmatic conferences.
Australian Formula 1 Sensation Daniel Ricciardo Joins Optus In Fresh Partnership
Daniel Ricciardo is the undisputed nice-guy of Australian sport. Although Adam Gilchrist could possibly dispute that.
“A Shame For Australian Democracy”: Rod Sims On Facebook’s Threatened News Boycott
Rod Sims' war with Facebook continues apace. But is this nothing a seasonal fruit hamper couldn't resolve, B&T asks?
Bankwest Unveils New Logo And Brand Identity Via WPP’s UNION
Bankwest unveils new brand identity that sadly doesn't say the Banking Royal Commission sent most of our board to gaol.
Lady Gaga Sings Her Way Through Glorious New Valentino Perfume Ad
There are no bigger Gaga fans than the B&T office. As was evident by our editor's hairbush rendition of this earlier.
“I Don’t Like That”: Trump Questions Proposed TikTok-Oracle Partnership
Consider this: if Trump were to lose the election, where will journalists get their daily dose of madness from?
80s Crooner Michael Bolton Sings Of His Love Of Mac & Cheese In Oddball New Spot
Were you slightly scarred by your parent's album collection when you were a kid? Bring back the repressed memories here.
Heinz Kicks Goals With Collingwood Partnership
Heinz has teamed-up with the most hated sporting club in the country. Yes, someone in marketing thought this had legs.
Aussie & Kiwi Icons Revisit Childhood In Nostalgic LEGO Super Mario Collab
It's often said there's no pain quite like treading on LEGO. Still, B&T's recent staff firewalk put pay to that idea.
2020’s Defining Moment? Pensioner Mistakes Slushie Machine For Hand Sanitiser!
Just when you thought 2020 couldn't get any stranger, it just keeps jumping up and surprising you, doesn't it?
Thursday TV Wrap: Bachelor & Gogglebox Enjoy A Bump, But Nine Gets Gold
Yet again, B&T's condensed 122 hours of last night's TV into a two-minute read. It's very similar to the Hadron Collider
Survey Reveals Rising Popularity Of Audio Advertising In Mobile Games
A YouGov survey has revealed that adult mobile game players prefer audio ads over other monetisation models in mobile games. The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetisation models such as rewarded video and in-app purchases. The new […]
Thinkerbell Unveils Over 55s Internship To Combat Adland Ageism
B&T would never tolerate ageism of any kind. Yet, that doesn't extend to our editor's Duran Duran & Culture Club albums.
Australia Tumbles Down iPhone Pricing List
In excellent news if you want to hock one at the local Cash Converters, iPhones are becoming more pricey in Australia.
IVE Launches Expanded Hygiene And PPE Product Range
IVE has today announced the launch of ivolve, it’s expanded hygiene and Personal Protective Equipment (PPE) offering designed to help businesses return to the workplace safely. Led by hygiene and health consultant, Shylie Smith, the offering already provides products such as face masks, hand sanitisers and anti-bacterial wipes to many of Australia’s largest businesses including […]
KitKat Engages Gaming Community In New Brand Campaign Via Connecting Plots
When the B&T office has a break, we always choose a KitKat. Well, the actual truth is we go to the pub & don't return.
Study: Aussies Want Strong Leadership From Brands To Drive Us Out Of Pandemic-Induced Recession
Aussies want brands to lead us out of the CV-19-induced recession. And here's B&T pinning our hopes on epidemiologists.
“Could This Year Get Any Better?” The Whole COVID Malarkey Spoofed In Glorious Fast Food Spot
In desperate need of a COVID-19 laugh? This will do it. Or, failing that, put chilli powder on a colleague's face mask.
Repco Supercars Pro Eseries Set For Return
Nine Virgin Australia Supercars Championship teams have confirmed their place in an expanded 2020 Repco Supercars Pro Eseries field. Repco recently announced it will take naming rights sponsorship of the Supercars Championship and the Bathurst 1000 from 2021-2025 and is the new naming rights partner of the popular eseries that will again feature a number […]
Nike Reveals Australian National Team Kit Made From 100% Recycled Bottles
B&T has to admit these new Nike shirts look quite smart. They're a horrible gaudy canary yellow, but smart nonetheless.
Half Of All Searches Will Soon Be By Voice (And, Yes, You Should Be Worried About Your Privacy)
Here, B&T tackles the tricky subject of voice and privacy. Well, not us personally, as we know bugger-all about it.
Havas Acquires US Creative Agency Camp + King
Havas' acquistion tentacles snare new agency. However, that's not to infer it's some soft-bodied, eight-limbed mollusc.
Huzzah! All The Winners & Runners Up From The 2020 Snapchat Young Lions Australia Competition
It's all the winners & runners up from the Snapchat Young Lions. And, if you're not on it, technically the losers, too.
M&C Saatchi Melbourne Further Bolsters Leadership Team
M&C Saatchi Melbourne has bolstered its leadership team. Although the carrying of ceremonial swords has been ruled out.
Suzuki Invites Customers To Book A Test Drive To A Test Drive In Latest Campaign Via Deloitte Digital
Suzuki Australia have announced that they are so confident in the experience of their own vehicles that they are allowing customers to test drive them to other test drives, at other dealers. This latest tongue-in-cheek campaign from the For Fun’s Sake platform, has launched with a TVC showing a Suzuki dealer assisting potential car-buyers to […]
Modibodi Launches Progressive Campaign ‘The New Way To Period’ Via Emotive
Get the period ad right & you may as well start writing your industry awards acceptance speech. But get it wrong…!!!
Fiverr Launches Into Aussie Market, Appoints By All Means As Creative Agency
Tel Aviv headquartered global freelance marketplace, Fiverr, is launching into the Australian market with By All Means as lead creative agency, following a four-way pitch. By All Means will be charged with leading brand growth via multiple campaigns that will begin this month concurrently with a refresh for the brand rolling out globally. “In many […]
Twitch Experiments With Mid-Roll Ads, Promising More Revenue For Creators
Here's some exciting news for Twitch users. However, it will be of virtually no use whatsoever to twitch sufferers.
