AdRoll Relaunches Brand With New Company Vision

AdRoll Relaunches Brand With New Company Vision
SHARE
THIS



AdRoll, a growth platform for ambitious commerce businesses, has announced a new phase in the evolution of its brand.

Recognising its position in Australia, Japan, North America, and EMEA, AdRoll has declared a bold new company vision: to help ambitious companies grow revenue and challenge established brands.

This will be brought to life via a major brand refresh which will launch in Australia, Japan, North America, and EMEA in February before rolling out to other markets.

The company is introducing a new guided campaign set-up for small businesses, improved cross-channel campaign reporting, an expanded native offering, and a first-of-its-kind self-serve attribution dashboard, all of which will make it easier for AdRoll customers to confidently grow their business via the platform.

Newly appointed AdRoll president Scott Gifis said: “We’re thrilled to unveil the next generation of AdRoll, complete with the first of many exciting new capabilities that empower ambitious businesses with the platform to challenge established brands and confidently grow their business.

“Digital has never been more vital to the success of any business strategy, but it has also never been more complicated.

“Since 2007, AdRoll has been committed to making effective digital marketing – however complex – simple for marketers and business owners so they can attract, convert, and engage more customers.

“The next generation of solutions reinforces our mission is to help ambitious businesses grow their business no matter their resources, budget, or marketing expertise.”

Marius Smyth, vice president of AdRoll for the Asia-Pacific and EMEA regions, said: “Our new brand acknowledges what AdRoll has achieved to date while setting the tone for where we will go next.

“Today marks an evolution in our approach as we level the playing field for our customers in EMEA and APAC.

“Up until now, the odds have not been stacked in favour of ambitious commerce brands in these regions. Established brands in the space often have endless resources, budgets, and teams to win the market. That is all about to change.

“Ambitious commerce companies know that finding new audiences and getting them to purchase requires accurate customer data and powerful technology.

“That is where the new AdRoll platform will make it easy for these growing brands to win customers everywhere online and to deliver real impact from their marketing strategies in EMEA, APAC and beyond.”

Please login with linkedin to comment

AdRoll

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]