AdRoll, a growth platform for ambitious commerce businesses, has announced a new phase in the evolution of its brand.

Recognising its position in Australia, Japan, North America, and EMEA, AdRoll has declared a bold new company vision: to help ambitious companies grow revenue and challenge established brands.

This will be brought to life via a major brand refresh which will launch in Australia, Japan, North America, and EMEA in February before rolling out to other markets.

The company is introducing a new guided campaign set-up for small businesses, improved cross-channel campaign reporting, an expanded native offering, and a first-of-its-kind self-serve attribution dashboard, all of which will make it easier for AdRoll customers to confidently grow their business via the platform.

Newly appointed AdRoll president Scott Gifis said: “We’re thrilled to unveil the next generation of AdRoll, complete with the first of many exciting new capabilities that empower ambitious businesses with the platform to challenge established brands and confidently grow their business.

“Digital has never been more vital to the success of any business strategy, but it has also never been more complicated.

“Since 2007, AdRoll has been committed to making effective digital marketing – however complex – simple for marketers and business owners so they can attract, convert, and engage more customers.

“The next generation of solutions reinforces our mission is to help ambitious businesses grow their business no matter their resources, budget, or marketing expertise.”

Marius Smyth, vice president of AdRoll for the Asia-Pacific and EMEA regions, said: “Our new brand acknowledges what AdRoll has achieved to date while setting the tone for where we will go next.

“Today marks an evolution in our approach as we level the playing field for our customers in EMEA and APAC.

“Up until now, the odds have not been stacked in favour of ambitious commerce brands in these regions. Established brands in the space often have endless resources, budgets, and teams to win the market. That is all about to change.

“Ambitious commerce companies know that finding new audiences and getting them to purchase requires accurate customer data and powerful technology.