Adobe Unveils AR Tool Project Aero

Adobe Unveils AR Tool Project Aero
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Adobe has shared a preview of Project Aero, a new augmented reality (AR) authoring tool and multi-platform system that will enable creatives to design immersive content that blurs the lines between the physical and digital worlds.

Apple is building a leading platform for augmented reality, and Adobe has announced it is working with the tech giant to help designers and developers create these incredible AR experiences.

Also, in collaboration with Apple and Pixar, Adobe is also adding USDZ support to Adobe Creative Cloud apps and services.

Designers will be able to create AR content from popular creative tools such as Photoshop CC and Dimension CC and convert assets into USDZ that can be natively consumed in the Apple ecosystem.

AR content development today also requires a combination of creativity and technical skills.

Project Aero will deliver a system for both developers and creatives to build simple AR scenes and experiences leveraging Apple’s ARKit.

Designers can easily create immersive content that can then be brought into Xcode for further refinement and development.

Here is a look at what the future of AR brings:

To deliver on the promise of AR requires a fundamental rethinking of what it means to create with new tools, technologies and interaction models.

Every business group across Adobe is thinking about and building for this new immersive design medium.

As a preview of what’s to come, Adobe has partnered with 15 artists for The Festival of the Impossible, the first large-scale immersive art exhibition celebrating artwork that explores the impossible during a 3-day festival in San Francisco June 8-10.

There’ll be much more to share at the Adobe MAX Creativity Conference later this year.

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