Adobe And FedEx Partner To Drive E-Commerce

Adobe And FedEx Partner To Drive E-Commerce
B&T Magazine
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Adobe and FedEx have announced a new, multi-year collaboration starting with the integration of Adobe Commerce with ShopRunner, a leading e-commerce platform and subsidiary of FedEx Services.

In a year when online shopping in the U.S. grew 42 per cent according to the recent Adobe Digital Economy Index, e-commerce became a make-or-break capability for every company regardless of size or industry.

Merchants can better tackle the strong increase in package volume by offering free two-day shipping and seamless checkout and returns. The integration will give Adobe merchants access to FedEx post-purchase logistics intelligence, which will help them drive demand, reduce cost and gain customer insights.

“We’re proud to partner with FedEx to unlock a new era of e-commerce experiences built on innovation, speed, and convenience that enable our joint customers to compete and win in the digital-first economy,” said Shantanu Narayen, chairman, president and chief executive officer at Adobe.

“The opportunity to partner with Adobe is another step forward in the FedEx journey to create an open, collaborative e-commerce ecosystem that will help brands and merchants deliver seamless experiences for their customers,” said Raj Subramaniam, president and chief operating officer at FedEx (pictured).

“With Adobe’s leadership in customer experiences, the ShopRunner platform and our digital and logistics intelligence, we can increase the competitiveness of brands and merchants and create new possibilities in e-commerce.”

The economy has fundamentally changed in light of COVID-19, moving from a world with digital to a digital economy. During this time, e-commerce has played a vital role by enabling merchants to sustain their businesses and continue serving consumers.

The latest Adobe Digital Economy Index shows that 2022 is expected to be the first trillion-dollar year for e-commerce in the U.S. as more consumers flock online to meet their daily shopping needs. Adobe’s collaboration with FedEx and ShopRunner will help merchants better manage their shipping and logistics and allow them to offer a great last-mile delivery experience as a way to retain customers and build loyalty.

Merchants shipping with FedEx will also benefit from FedEx post-purchase logistics intelligence to help create a more efficient and reliable experience for both the merchants and their customers.

Anticipated benefits for merchants and consumers:

  • Two-Day Shipping: Merchants will have the option to enable and promote free two-day shipping to their consumers.
  • Easy Returns: Merchants can provide shoppers with a free and easy return process backed by FedEx with services like label-less returns, access to return-packaging at FedEx locations, easy drop-off and more.
  • Increased Loyalty and Customer Lifetime Value: With millions of shoppers actively purchasing through ShopRunner’s platform, Adobe merchants will have access to a pool of loyal consumers.
  • Seamless Checkout: Through ShopRunner, consumers will be able to store their payment, billing and shipping information to complete purchases with ease.

“As an increasing share of all commerce shifts to online channels, brands of all sizes are facing competitive pressure to deliver engaging, relevant, and frictionless commerce experiences to their customers. What’s more, customers have ever-increasing expectations when interacting with brands,” said Jordan Jewell, research manager, digital commerce and enterprise applications at IDC.

“Adobe Commerce is well-suited for growing brands to differentiate on experience. The latest partnership with FedEx should assist merchants to better meet, and exceed, these lofty customer expectations by enabling more frictionless commerce.”

Timing and Availability

Plans are that Adobe Commerce and Magento Open Source merchants in the U.S. will be able to download the FedEx extension from the Magento Marketplace in late 2021.

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