ADMA Launches One For One Education Program To Invest In Australia’s Digital Future
The Association for Data-driven Marketing and Advertising (ADMA) today announces that it has launched the ADMA One for One Program donating one free course for every single ADMA IQ course sold.
The course will be given to someone from outside the industry who would benefit from having marketing, data and digital skills but may not be in a position to fund themselves.
Recipients will include small businesses, start-ups, those who have been out of the workforce due to unemployment, ill-health or maternity/paternity leave, regional and rural communities with restricted access to training and women who wish to enter the data sciences and data disciplines.
$500,000 dollars of free courses will initially be distributed via the established networks of ADMA’s five foundation partners, Australia Post, Bupa, Optus, Stockland and Westpac before being extended to additional distribution networks in May. ADMA expects to donate over $2.5 million in training by the end of 2016. Details of courses, selection criteria and the process can be found here.
Jodie Sangster CEO of ADMA commented “ADMA has been vocal in its concerns over the lack of appropriately skilled marketers in Australia, so now we are quite literally putting our money where our mouth is.
“I’m proud that ADMA is taking direct action to help ensure Australia has the skills its needs for its digital future. The One or One Program will extend the reach of our education curriculum to individuals and businesses most in need of acquiring the tools necessary to remain competitive and relevant in a post-digital world.”
Globally, data-driven marketing is becoming increasingly critical for businesses. The second annual Global review of Data-Driven Marketing and Advertising[i] report produced by Winterberry for the Global Direct Marketing Association (GlobalDMA) found that 81.3 per cent of marketers see data as important to their efforts, whilst 59.3 per cent described it as critical, up from 57.1 per cent year on year.
Ben White, acting managing director of product and marketing, Optus, said “Professional development is critically important to us at Optus, and this program will enable us to share the investment in our people with the broader business community.”
“The ADMA’s education programs are an invaluable resource, providing foundational training and aligning marketing professionals with global best practice, so to make this available to individuals and smaller organisations will broaden the local talent base in the key skill areas of digital and data.”
According to LinkedIn’s annual survey[ii], 18 out of the 25 most in-demand skills were in the STEM, data and data-driven marketing areas but research studies[iii] by ADMA and its sister industry associations IAPA (Institute of Analytics Professionals of Australia) and AIMIA (the digital industry association of Australia) consistently highlight the lack of appropriately skilled marketers as a key challenge for businesses.
Further, A report by global IT consultancy firm Infosys released at the World Economic Forum in January 2016 found that young Australians are less prepared for the digital world than comparable countries, ranking last out of nine countries (Australia, Brazil, China, France, Germany, India, South Africa, the United Kingdom and the United States) for young people being confident in their job skills and feeling optimistic about their employment prospects.
Jodie Sangster concluded, “It is critical for Australia’s long term competitiveness to invest in a highly skilled workforce in digital growth areas.
“We are extremely fortunate to be working with partners who recognise the urgent need to invest in digital and data-driven marketing skills for the good, not just of their own company, but also for the wider Australian economy.”
And there’s nothing more powerful or exciting than education, so click away on ADMA IQ’s extensive range of courses right here.
[i] http://globaldma.com/survey
[ii] https://www.bandt.com.au/media/did-you-make-linkedins-list-of-hottest-skills-of-2015
[iii] http://prwire.com.au/pr/58131/aimia-digital-industry-salary-survey-reveals-demand-for-skilled-digital-professionals
http://www.iapa.org.au/Article/2015IAPASkillsSalaryReport
http://www.adma.com.au/connect/articles/ADMA-Launches-New-Education-Curriculum-ADMA-IQ/
Latest News
Priceline Pharmacy Celebrates Every Day Being A Festival of You, Via Whippet
From the head lice that’s got the kids itching for relief to your husband’s chainsaw-style snoring that has you yawning all day long, little health issues can have a big effect on your family’s day-to-day happiness.
Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
New Research Reveals Men Unsure How To support Gender Equality
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Haystac Wins Dairy Australia’s PR
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]
Marketing Heavyweights Join ADMA Advisory Committee
ADMA advisory committee now offering some real marketing muscle. Plus, a cleaner oven after the Mr Muscle.
Hamish Blake & Zoe Foster-Blake Return For Tourism Australia’s Latest Marketing Push
Hamish Blake and Zoe Foster-Blake officially replace Celeste Barber for feeling like they're in every bloody ad on TV.
Integral Ad Science Releases “Power Of Context” Report Surveying APAC Market
B&T's taken this Integral Ad Science report & delicately sliced it into sashimi-like morsels for your delectation.
Amazon Changes ‘Hitler-Esque’ Logo
Despite attempts to come back into fashion, it remains an ongoing and uphill battle for the toothbrush moustache.
Paper Moose Announces Graham van der Westhuizen As General Manager
Paper Moose announces Graham van der Westhuizen as new GM. Yet, no confirmation of whether he's Dutch or German.
10 Secures Rights To Oprah’s Meghan And Harry Interview
Typically, when a Royal does a "tell-all" interview they tend to go horribly badly. Here's hoping history continues.
“Leaves A Nazi Aftertaste!” Sydney Westfield Forced To Apologise For Swastika Face Masks
Shoppers fume at unsavoury mannequin display at a suburban Westfield. And this time it wasn't even Honey Birdette.
Channel 10 Unveils New Bachelor, Pilot Jimmy Nicholson
Bachelor Jimmy Nicholson all set to find love! But, in reality, he'll be pursued, roasted & pilloried by the tabloids.
Wednesday TV Wrap: A Night Of New Releases
There was some enticing new programming from the networks last night. That said, everyone just watched MAFS.
Dentsu Report: COVID Has Accelerated Consumer Behaviour Change & Brands Risk Being Left Behind
Dentsu's 'Age of Inclusive Intelligence' report includes added dietary fibre for those who like to read on the toilet.
JCDecaux Wigs Up For Mardi Gras In Oxford Street Installation
Everyone is gay come Mardi Gras! Well, maybe not Tony Abbott or Mark Latham, but everyone else is momentarily gay.
What The FLoC? Google Vows To Stop Tracking Users For Ads
B&T's tech writer debunks industry reputation for being humourless by sneaking slightly lame gag into headline.
WPP’s Wunderman Thompson Acquires Mobile Tech Provider NN4M
WPP acquires tech provider NN4M; a name that makes you sound like you've burned the roof of your mouth with hot cheese.
Thinkerbell, BINGE And Grill’d Unveils The Brain Burger To Celebrate Return Of ‘The Walking Dead’
Yes, this burger contains an actual lamb's brain, making it the perfect way to get the kids NOT to nag for fast food.
Simone Gupta Promoted To CEO Of Havas PR Australia
Havas sweeps in a new era of PR. Arguably bad news for the Champagne swilling, coke snorters left in the industry.
Pinterest Presents The Currency Of Predictive Trends And Unveils New Advertiser Tools
If you're not on the Pinterest bandwagon you will be after this. Or, there's the 'free Britney' bandwagon if you prefer.
WINR Launches First-Party Data Hub For Publishers
WINR unveils first-party data hub for publishers which apparently can't air fry cheesy beef empanadas.
Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney
Havas has promoted Danni Dimitri to head of strategy. Confirms she is no relation to Happy Days' Chachi Arcola.
EatFirst Put Women At Centre Of Plate For International Women’s Day
Catering marketplace EatFirst to hero their female businesses during this year’s celebrations
Our Revolution Appointed By Drinks Brand Bickford’s
B&T adores the traditional taste of the Bickford's cordial range. We just like to modernise it by putting tequila in it.
Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]
Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers
B&T's sad to report that even the mighty Air Wick's no match for the power of our editor's colon and lower intestine.
Cushelle Launches Charity Partnership With WWF In Bid To Save Koalas
Essity, the company behind the Cushelle brand, today announces a special partnership with WWF, pledging £150,000 to support the recovery of koalas impacted by the 2020 Australian bushfires.
Ex-Kantar Head Of Advertising Research Joins Cubery As General Manager
Cubery, a tech-based market research agency headquartered out of Melbourne, Australia, today announces the appointment of former Kantar Head of Advertising Research, Sam Walters, as General Manager, Consulting.
Adelaide Advertising & Design Club Welcomes New Co-Presidents, Taylor Martin And Jamie Scott
The Adelaide Advertising and Design Club (AADC) is heading into its 46th year with two new Co-Presidents at the helm; Studio Manager of Simple Integrated Marketing, Taylor Martin and Managing Director of Showpony Melbourne, Jamie Scott.
