ADMA And DeakinDigital Launch Professional Credentials

ADMA And DeakinDigital Launch Professional Credentials
SHARE
THIS



The Association for Data-driven Marketing and Advertising (ADMA) has kicked off a fresh venture, the Professional Marketing Credentials, designed to establish recognised industry proficiency in the marketing industry.

ADMA has partnered with DeakinDigital, backed by Deakin University, to develop a new framework for marketing capabilities, as well as a credential model. The Credentials are a world-first system of independently verified, evidence-based marketing credentials that provide recognition of an individual’s experience, skills and capability gained through work.

This will enable businesses and individuals to recognise marketing specific capabilities that stack up against globally recognised academic and industry standards, which is essential info for any business wanting to recruit, develop and retain top notch talent in their marketing field.

“Marketing continues to change at a rapid pace. For businesses to be successful, they must ensure they have the optimal marketing teams in place and that their people have the marketing skills and capabilities of the future,”said Jodie Sangster, CEO of ADMA.

“Most organisations struggle to know what capability they currently have and how to build a team for the future. Our new programs solve those problems.

“The capabilities framework defines the required skills and companies can use our new Skills Assessment tool to identify current capabilities and skills gaps.”

With the launch, Credentials will be offered in Data-driven Marketing, Digital Marketing and Content Marketing with further Credentials to be launched by the end of the year.

Simon Hann, CEO of DeakinDigital added, “As a first to market innovative disruptor, DeakinDigital is excited to be working with a like-minded association like ADMA to develop Professional Marketing Credentials.

“The marketing industry is experiencing unprecedented rapidity of change and doesn’t have readily recognised qualification and professional development pathways. Issued by DeakinDigital and ADMA, the Credentials create that pathway, enable identification of industry specific capability and provide recognition of skills that are important for businesses and individuals who wish to secure their future success.”

ADMA has a solid track record with its marketing education in the industry, but through the Professional Marketing Credentials, will now offer a critical bridge to businesses and individuals in helping determine what skills are required and ensuring that the marketing skills of the future are accessible to all organisations.

Qantas CMO Stephanie Tully noted, “Professional Marketing Credentials are what our industry has been crying out for; a professionally audited measure for businesses to know at first glance if an individual has met a certain level of proficiency in a key area.

“As the marketing profession continues to evolve, up to the minute knowledge and expertise are more likely to be gained from hands on experience versus traditional tertiary education and this is going to be an invaluable way to recognise and recruit current and future marketing talent.”

Further details regarding the IQ Professional Credentials can be found here http://www.adma.com.au/IQFACTS

Please login with linkedin to comment

Bob Garfield Crazy Bastards professional marketing credentials

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]