The Association for Data-driven Marketing and Advertising (ADMA) has announced the finalists for the 2013 ADMA Awards, with this year 28 finalists in the creative categories and 38 in the effectiveness.

Following on from a record haul of entries last year, ADMA has received even more his time around, which CEO Jodie Sangster says is “a real sign that companies are fully embracing data-driven marketing”.

“This is reflected in the finalist list which features many new entrants along with some of the traditional players vying for these prestigious awards,” added Sangster.

ADMA revealed this year's judging panel looked for campaigns that were stand-out examples of exceptional creative and business effectiveness.

“Being selected as a finalist is a real achievement in itself in the eyes of the judges, many of whom are previous ADMA Award winners,” said Sangster.

Marco Eychenne, co-chair of the creative category and executive creative director at Lavender, added: "The creative judges did a fantastic job picking our winners this year. The task was quite challenging, given the high creative standard of Australian advertising. It is great to see that technology is increasingly integrated with creative."

A full list of finalists is available on the ADMA Awards website.

The ADMA Award winners will be announced at the awards night on Friday 1 November at The Star in Pyrmont.