B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children
Campaigns

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children

Staff Writers
Published on: 6th July 2022 at 2:33 PM
Staff Writers
Share
3 Min Read
SHARE

A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football.

The partnership will see adidas and Indigenous Football Australia (IFA) work together to unlock the potential of Indigenous girls and boys through the delivery of John Moriarty Football (JMF) and create more equitable access to the game of football for grassroots and elite young players.

adidas will sponsor JMF scholarships and provide high quality football equipment, including footballs, boots, and bags; as well as custom uniforms. The uniforms will incorporate the iconic three stripes of adidas, sitting alongside JMF’s logo, designed by Australia’s foremost Indigenous design studio, Balarinji.

adidas is passionate about the future of the partnership with IFA, with the goal to drive inclusivity and create a fairer future for sport. Built upon adidas’ belief in the transformational power of sport and a shared ambition for equitability, adidas and IFA have committed to work in collaboration to build Indigenous football in Australia through a series of local initiatives, designed to foster inclusivity and create opportunities in these communities.

Each week JMF delivers to over 2,000 Indigenous girls and boys aged 2 to 18 years in 19 remote and regional communities, and 20 primary and secondary schools, in New South Wales, Queensland and the Northern Territory.

JMF co-founder, co-chair and the first Indigenous footballer to be selected for Australia, Yanyuwa man John Moriarty AM, said: “This is an historic moment for Indigenous football in Australia. This support from global brand adidas will help create sustainable social change and provide pathways to improved physical and mental health, wellbeing, education and community engagement for Indigenous girls and boys, families and communities.

“This year JMF celebrates 10 years of delivering transformational change through football in some of Australia’s most remote and disadvantaged Indigenous communities. The partnership will support IFA to continue to scale JMF so we can reach all states and more than 4,000 Indigenous children,”

adidas athlete, A-League player, Young Matilda and inaugural JMF Scholarship holder, Marra woman Shadeene Evans, said: “John Moriarty Football gave me my first pair of football boots and changed my life. I’m so proud to be wearing my new adidas JMF jersey and continue to inspire young Indigenous children to believe they too can have promising futures. It is programs like JMF that give remote Indigenous kids a reason to study hard and pursue a better future through football.”

The partnership will officially launch during NAIDOC Week Celebrations on Wednesday July 6th 2022. The 2022 NAIDOC Week theme is Get Up! Stand Up! Show Up!

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Adidas
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Spotlight On Sponsors: Voltaren’s Newest Ambassador Candice Warner Set To Lace Up For The City2Surf
10/07/2025
AI Is Moving Fast & That’s Exactly What CMOs Need
10/07/2025
Yang Han.
StackAdapt Launches AI-Powered Assistant ‘Ivy’ For Data-Driven Decisions
10/07/2025
TV Ratings (09/07/2025): NSW Blues Loss Proves A Winning Formula As Origin Game Three Smashes Records
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?