Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market.
Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics capabilities, identifying and driving improvements to their media and marketing efforts through the application of Adgile’s unique first party TV data sets and products.
Carr comes in from Publicis Groupe where he was their Head of Measurement at Starcom and, before that, the Head of Analytics & Insight for Publics Media ANZ, bringing 17 years deep media agency-side experience in both data management, analytics and activation, as well as media strategy, planning and buying.
Erin Rolla (feature image) enters the business as Adgile’s new Customer Servicing lead, coming from Seven Network as Campaign lead in Strategy & Solutions, and Senior Investment Manager at PHD prior, and brings with her over 15 years of media planning and buying experience on both publisher and agency side. Rolla will be responsible for client onboarding, success and servicing across Australia and New Zealand.
Both Rolla and Carr will report into Craig Service, Adgile’s Chief Customer Officer.
Paul Evans, Global CEO, confirmed, “Building talent density at Adgile reflects a priority to bring the best data and technology to market in combination with the best teams and people, in order to fulfil that potential. Our investment in talent – which will accelerate through 2021 – exemplified by appointments of Erin and Stu to these critical delivery roles, further enable Adgile to fuel the future effectiveness of TV in Australia.”
On her appointment, Rolla commented, “Coming from both media agency and television network background, I can appreciate the market demand for accessibility of immediate and accurate TV content data at a granular level. I’m really excited to be joining the team at Adgile, bringing to market an innovative solution which delivers fast, actionable and structured data through real time analytics, combined with sophisticated TV attribution and activation – it’s a product offering that can truly revolutionise the way we plan, buy and measure television.”
Carr added, saying “Evidence continues to show that, per dollar spent, TV remains the most effective channel for building brands. But the technology that exists to monitor, measure and activate brands on TV is typically slow, distant, and high-level. I joined Adgile because of the opportunity to apply its cutting edge visual recognition technology – enabling new data and effectiveness products and services for the industry, that generates greater robustness, granularity and speed of information.”
