Adelaide’s Rundle Mall Gets The oOh!media Treatment

Adelaide’s Rundle Mall Gets The oOh!media Treatment
John Hanrahan
By John Hanrahan
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Out of home media company oOh!media has switched on its latest high profile digital billboard at Adelaide landmark Rundle Mall.

The Adelaide landmark on the corner of Rundle Mall and King William Street will form part of oOh!’s expanding national Signature Collection of premium digital billboards.

At 528 metres, Rundle Mall is the longest and one of the busiest malls in Australia attracting 400,000 visitors every week and employing 5000 retail and office workers and King William Street itself is synonymous with Adelaide’s growing white collar CBD audiences.

oOh!’s group director – road, Noel Cook said this billboard is an outstanding digital opportunity in the heart of the CBD of Adelaide that has been  designed for maximum impact and fitted with the latest technology digital screens.

“Rundle Mall and King William Street form a cosmopolitan area full of bustling activity and vibrancy, frequented by over 20 million shoppers annually. This digital billboard is an incredible opportunity to reach an extraordinary number of people and is the cornerstone of our growing digital offering in South Australia,” Cook said.

Earlier this month, the third and final digital billboard of oOh!’s ‘Southern Stars’ lit up Sydney’s busy Southern Cross Drive at Eastlakes, cementing oOh!’s national digital billboard presence.

These two new sites in Adelaide and Sydney are both part of oOh!’s Signature Collection that boasts premium billboards in landmark locations in Australia’s major capital cities.

The Signature Collection also includes Australia’s largest digital billboard located at Brisbane’s Story Bridge and the highest profile digital billboard on Perth’s major traffic corridor of the Mitchell Freeway.  oOh!’s other large format digital inventory includes two of Australia’s largest full motion digital billboards – ‘The Emporium’ and ‘The Bourke’ currently under construction in Melbourne.

All of oOh!’s digital networks, consisting of more than 2,000 digital signs, are underpinned by Australia’s most advanced proprietary content management system – ARGYLE that executes creative and innovative campaign solutions, enabling advertisers to build stronger engagement with Australians.

“These two new digital billboards at Rundle Mall and Eastlakes, continue oOh!’s strategy by deliberately focusing on getting the right mix of digital and static inventory, so that in three years we will be generating significant revenue from digital inventory, complimented by continued investment in new media digital capabilities,”\ Cook said.

McDonalds, Samsung, Corona and Tiger Airways are the first to advertise at Rundle Mall. Tourism and Entertainment Queensland, Nissan, Lexus, Qantas are the first to advertise at Eastlakes.

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