Two-time ACRA (Australian Commercial Radio Awards) winner Josh Langley and ACRA and International RAP winner Andy Macleod have teamed up to create a new dedicated radio creative agency servicing both regional and metro radio stations.

Outside Creative was born from the realisation that there was a need for highly-experienced radio writers in the outsourced radio market, according to Langley, who has worked in both regional and metro stations for 20 years in various roles, including senior writer and creative solutions director at Southern Cross Austereo (SCA) for regional Western Australia.

“Most outsourced radio copy is written by people who don’t understand the medium, and especially not the sales process as well,” he said.

Macleod, who was senior writer at SCA for four years, added: “We understand the pressures on account managers and their need to make budget. Everything we do is aimed at making their life easier, from our 24-hour turnaround to writing copy that helps in rebooking a client.”

The pair also run advertising workshops, sharing their plus-26 years of advertising knowledge so that small business owners can get an understanding of the basic principles of advertising and achieve success with their radio investment.