LiSTNR’s powerful female voices have led the charge in the September Australian Podcast Ranker Top 200 Podcasts results, with key female-driven shows growing month-on-month in terms of audience and revenue generation to help secure LiSTNR’s position as Australia’s number 1 podcast sales representative for a record 25th time.
In what has been an outstanding reporting period, Happy Hour with Nikki & Lucy grew 7.1 per cent month on month to 273,163 monthly listeners, It’s a Lot with Abbie Chatfield grew 22.7 per cent to 259,965 listeners, KICPOD, hosted by Laura Henshaw and Steph Clare Smith, grew 13.6 per cent to 121,324 listeners and A Life of Greatness with Sarah Grynberg re-entered the Top 200 with 38,359 monthly listeners.
These stellar results follow confirmation that Abbie Chatfield, who is fast becoming one of this country’s most important voices, has extended her partnership with LiSTNR. In addition, LiSTNR is now the exclusive Australian sales representative for America’s leading female podcast, Call Her Daddy, hosted by arguably America’s most influential female podcaster, Alex Cooper. Collectively LiSTNR’s slate of outstanding female voices will continue to drive audiences for the network in 2025.
Sport also played a strong role in LiSTNR’s September Ranker results, with Mark Howard’s The Howie Games recording its second-highest monthly listeners for 2024 (215,613 listeners), an increase of 26 per cent on last month. Furthermore, Triple M Footy AFL was up 19 per cent to 199,102 monthly listeners, Triple M Rocks NRL was up 18.9 per cent with 82,994 monthly listeners and Footy Talk Rugby League grew 5.3 per cent to 53,056 monthly listeners.
Hamish & Andy were again Australia’s number one podcast with 847,644 monthly listeners, while Everyone Relax with Wil Anderson and Charlie Clausen grew 18 per cent to 81,868 monthly listeners.
“LiSTNR continues to be Australia’s number 1 podcast sales representation network, which in turn is driving increased revenue performance by the LiSTNR sales team and overall growth of the Australian podcast marketplace. More clients are using LiSTNR’s AdTech with 33 per cent of advertisers now utilising LiSTNR’s premium AdTech to drive more effective advertising campaigns. This is an increase month on month,” reflected executive head of LiSTNR audience and growth, Grant Tothill.
“To see our local female podcast hosts growing their audiences, global podcast superstars such as Alex Cooper joining LiSTNR, Hamish & Andy remaining Australia’s number one podcast, Mark Howard’s The Howie Games returning to the number one sports podcast position, and our Triple M sport podcasts gaining listeners, is a great outcome for our entire LiSTNR team,” Tothill continued.
“With LiSTNR welcoming The Imperfects podcast to its sales network in January 2025, along with the ongoing investment and development of its premium LiSTNR AdTech Hub, the LiSTNR team is leading the way in both audience reach and monetisation in Australia”.
