“A Good-Quality Laugh Never Goes Down Badly”: B&T Awards Live Judge Andrew Howie Provides A Few Pointers

“A Good-Quality Laugh Never Goes Down Badly”: B&T Awards Live Judge Andrew Howie Provides A Few Pointers
SHARE
THIS



The judging process for this year’s B&T Awards (presented by YouTube) isn’t quite over yet, with the first lot of shortlisted entrants getting ready to prove their worth once again.

Yes, that’s right – all the finalists who were named in part one of the B&T Awards 2021 shortlist (not part two) will participate in a (virtual) live judging day, sponsored by Twitch, this coming Monday (11 October).

To help all the companies with their preso, B&T has been catching up with some of the judges to get their hot tips on how to impress and what not to do.

If you haven’t already, it’d be well worth checking out our interviews with The Leach Partnership’s William Leach, Twitch’s Ricky Chanana and Navigare’s Jeff Estok.

Here, we chat to Andrew Howie, head of brand and advertising at Amazon…

Why did you decide to come on board as a judge again for the B&T Awards?

It is always a pleasure to judge the B&T Awards. The quality of entries is always very high, and this year is certainly no different. It is great to read about all the achievements the industry has enjoyed over the judging period, particularly given the challenges that COVID has provided this past year.

Is there some sort of formula or strategy you’ll be implementing during the live round of judging to uncover the cream of the crop?

It is easy to spot an over-claim from a mile away. Stick to the facts. Stick to the truth. That doesn’t mean it needs to be vanilla. Just go easy on the BS.

What’s going to really grab your attention and keep it? Are you a fan of theatrics when it comes to live pitches?

Be mindful of your audience. The judges will be sitting through a lot of presentations across the day, so look for ways to break it up a bit. Stand out from the pack and do something that will be remembered come the end of a long day. A good-quality laugh never goes down badly.

With this year’s live judging day being held virtually, does that make your job any harder?

It is already a very hard job. The entries that make it through to the final stages of judging are all of a high calibre. Whether in person or remote, the job of selecting only one winner is always tough.

What advice do you have for finalists when it comes to live pitching, particularly in a virtual setting?

Always be ready to go. Make sure you have all your technology working. Be respectful of everyone’s time. Finally, use the time you have been given to best effect.

Will you show sympathy for any tech glitches that finalists might suffer during their live pitch?

See above. Doing things remotely has been a ‘thing’ for 18 months. Bugs should have been ironed out. And “Looks like you’re on mute” should result in a small donation to charity by now.

Is there a preparation checklist finalists should be following prior to live judging day?

Just be ready. You are going to be great.

This year’s B&T Awards will take place on Friday 12 November at the Hordern Pavilion in Sydney. You can secure your spot now HERE and then get your glad rags ready to celebrate what has been another year of brilliant work by adland!

B&T can’t wait to welcome guests to the Hordern Pavilion for a COVID-safe event! Adhering to the current NSW Public Health Order, all guests are to provide proof of full COVID-19 vaccination or NSW Health-approved vaccination exemption upon entry to the venue.

Kudos to all of our sponsors for this year’s B&T Awards. We wouldn’t be able to put on the industry’s favourite event without your support!

Please login with linkedin to comment

Amazon Andrew Howie B&T Awards B&T Awards 2021 judge live judge live judging live judging day

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]