Yellow Pages’ new ‘Tick’ television ad aims to bust through procrastination by promoting the phone app and its ability to find services quickly.
The new national consumer TVC was created by Clemenger BBDO and will start on Sunday, January 27 with a 45-second spot with 30 and 15-second ones to kick off in the following weeks.
The campaign, which is encouraging consumers to download the Yellow Pages app or visit the website, will run nationally until June. The 45-second TVC will also be shown at the Moonlight Cinema.
Ms Geraldine Davys, group manager brand and marketing and communications for Yellow Pages, said: “The TVC encourages consumers to think about Yellow Pages when they’re looking for a solution to a
problem but, more importantly, it highlights the different ways they can access Australia’s most
comprehensive online business directory.”
“It doesn’t matter what time of the day it is; or what device consumers are using, they can find the solution searching Yellow Pages.”
The TVC has been released to coincide with the New Year period where people tend to set goals and write lists of the things they wish to achieve.
To see the ad and its main character ticking a list of jobs including fixing the fence off his list watch the ad below.
Credits: client Sensis for Yellow Pages, agency Clemenger BBDO Melbourne, executive creative director Ant Keogh, creative director Tom Martin and Julian Schreiber, art director Nic Buckingham, copywriter Nick Kelly, production company Finch Company, post production company Method Studios, editor Peter Sciberras, flame artist Chris Betteridge, music house Electric Dreams, sound house Flagstaff Studios.
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