A former boss of Publicis Mojo NZ has said the decision to close the agency looks “cynical” on the part of the parent group.
The agency was put into administration in December owing $16m to creditors, although the vast majority of that was owed to the parent Publicis Groupe itself.
Former Mojo NZ boss Graeme Wills (pictured), who left the agency in December 2011, told B&T: “Even though I haven’t been involved for 12 months I was surprised. I have no idea why Publicis did it, and what the rationale is. Why they didn’t sell it and push it into Saatchi & Saatchi I have no idea.
“It was a voluntary liquidation from Publicis, not forced by any creditor. According to local management it had a cash positive position. If they didn’t want it why didn’t they sell it, and why didn’t they put the clients into Saatchis?
“It can only be it was advantageous for them to do it that way, it’s pretty cynical really.”
He said Publicis had given him the option to buy Mojo, but the deal had been taken off the table unexpectedly and no more talks had taken place.
His new agency Joy is a joint venture with Razor director Andrew Wynne, and has taken former Mojo client Goodman Fielder as its foundation client.
Wills said Joy would be a very different agency from Mojo which would not suit many of his former agency’s clients, adding: “It’s going to be great, it’s a proposition around what clients need these days, and how to sell their products in what is a very challenging environment.
“It’s telling them how to actually sell the stuff, and I’m pretty excited by it.”
He added the aim of Joy is to create international outposts, initially in New York and then looking at the Australian, and other, markets.
Please login with linkedin to comment
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]