When the going gets good, fire your agency

When the going gets good, fire your agency

Everyone knows the old saying, “If it ain’t broke, don’t fix it”. But what if it was far from broke? Doing incredibly well, in fact? Logic would say “definitely don’t fix it”… Right?

Wrong. It seems Bank of Queensland (BOQ) has swapped incumbent Junior for BWM as the former agency lures award after award for its BOQ work.

Junior picked up a MIDAS for a Bank of Queensland campaign in December – MIDAS being the only international competition to recognise excellence in financial services communications on a global scale. The agency was the only Australian campaign to pick up in the core ‘banking’ category. 

No doubt that gong has gone straight to the Junior pool room to join a collection of awards which includes:

  • AMI Best Social Responsibility Campaign 2012
  • The only gold awarded for financial services at the 2011 Effie’s (beating NAB's 'Break Up')
  • AMI Best Product Launch 2011
  • Australian Banking & Finance Awards 2011 Marketing Campaign of the Year. 

Oh the irony of it all. 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]