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Reading: Toyota borrows from romcoms for new ad
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B&T > Advertising > Toyota borrows from romcoms for new ad
Advertising

Toyota borrows from romcoms for new ad

Staff Writers
Published on: 6th March 2014 at 10:47 AM
Staff Writers
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Toyota’s new ad campaign is a boy-meets-girl story that kicks off over a disagreement over a car park before fast forwarding to life’s big occasions.

The ‘For A Lifetime of Good Times’ campaign, created by Dentsu Australia, is a look at a couple’s life, from their chance meeting to the birth of their first child, through the lens of Corolla ownership.

The 90-second spot, which was produced by Heckler and directed by Justin McMillan, is part of a push that includes online, print, outdoor and television.

“I loved the idea of using familiar music that reminded me of a romcom film trailer,” McMillan said.

“I wanted to bring to the commercial a sense of familiarity to each of the relationship scenes. I wanted it to feel real and not fabricated so casting was crucial. It was fun to work with young actors who were very considerate of their craft.”

To view the spot click here. 

CREDITS: Client: Toyota  Divisional Manager, Marketing: Brad Cramb Corporate Manager, Brand Communications: Peter Hampson Manager – Communications LM & Passenger Vehicles: Melissa Naidoo Passenger Communications Manager: Philippa Baker Agency: Dentsu Australia CEO: John O’Connor Creative Director: Pete Ogden Designer: Lucy Edison Account Director: Andrew Henderson Account Executive: Vanessa Fleet Producer: Baz Milas Production Co: Heckler Director: Justin McMillan Creative Director: Garry Jacques Executive Producer: Will Alexander Producer: Johnny Greally Producer: Samantha Daley DOP: Matt Stewart Editor: Andrew Holmes 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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