Tourism NT appoints ad agency after three year hiatus

Tourism NT appoints ad agency after three year hiatus
SHARE
THIS



The Publicis Group has taken out the Tourism NT account, with the Group’s agencies now lead media, creative and digital partners.

Publicis Mojo will work on the creative side of the business, Zenith Optimedia on the digital account and Razorfish on digital.

The appointment comes after Tourism NT started a pitch late last year which, as B&T revealed, was the body’s third in three years.

Tourism NT has been without an ad agency since 2010 when Frost retired the account.

Matt Conlan, minister for tourism and major events, said: “We were looking for a lead creative agency that understands the magic of the Northern Territory and can interpret it in different and compelling ways but ultimately the bottom line was who could attract the most visitors to the Territory.”

“We need to become more aggressive and commercial in our approach to increase visitation to the Territory, particularly in the international market, and having a global expert on board will be invaluable to help us achieve this goal.”

The contract for lead creative services is a minimum of $1m per year with an additional $6m per year to be spent on media planning and buying.

A statement said this allocation of funds reflects “Tourism NT’s strategic change in direction away from incurring heavy production costs to more media buying”

The Publicis contract is for two years with an option to extend for a further 12 months.

The agencies will commence work on the account next month.

Please login with linkedin to comment

Latest News

Anne Hathaway & Zendaya’s Bulgari Ad Feels More Like A Movie Trailer In The Best Way
  • Advertising
  • Media

Anne Hathaway & Zendaya’s Bulgari Ad Feels More Like A Movie Trailer In The Best Way

Actresses Anne Hathaway and Zendaya are the leads in the latest Bulgari commercial and it feels more like a mini-movie than an advertisement. The advertisement for the high-end jewellery brand is directed by critically acclaimed and award-winning filmmaker Paolo Sorrentino and honestly, it shows. Accept Rome’s heartwarming invitation and search for joy and wonder in […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

Here at B&T, we just wanted to acknowledge that it is National Sorry Day. National Sorry Day happens every year on May 26 and it serves as a reminder to remember the mistreatment of Aboriginal and Torres Strait Islander people: the original owners of our land. Today is meant to be a national day of […]

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]

Samatha Armytage Shares Her Drunk At Work Fiasco While Interviewing Karl Stefanovic
  • Media

Samatha Armytage Shares Her Drunk At Work Fiasco While Interviewing Karl Stefanovic

Former Sunrise host Samantha Armytage has admitted that she has pulled a ‘Karl Stefanovic’ and has been drunk while on air. The former morning show golden girl interviewed Karl Stefanovic on her podcast, Something To Talk About With Samatha Armytage. It was a pretty interesting chat, considering Stefanovic and Armytage used to be breakfast show […]

NSW Government Launches New Sexual Consent Campaign Aimed At Under 25s
  • Campaigns

NSW Government Launches New Sexual Consent Campaign Aimed At Under 25s

A new public awareness campaign has launched which aims to educate sexually active young people around new consent laws. Called “Make no doubt” the ads are for the NSW Government and have been launched ahead of a major change to sexual consent laws set to come into effect in NSW from June the 1st. The […]

by B&T Magazine

B&T Magazine
Alexa Looks To Expand Her Knowledge Of Australia By Teaming Up With The Betoota Advocate
  • Campaigns
  • Technology

Alexa Looks To Expand Her Knowledge Of Australia By Teaming Up With The Betoota Advocate

Alexa continues to learn and lap up Australian culture, with Amazon today announcing the addition of new ‘Strayan slang to her vocabulary. From well-worn phrases like “Dog’s Eye” to emerging social-media slang like “Bachelor’s Handbag”, Alexa’s latest lessons are part of her ongoing Aussie education and make it even easier for her to understand her […]

Twitter Executives Unclear About Future Of Company Under Musk
  • Technology

Twitter Executives Unclear About Future Of Company Under Musk

During a meeting held by all shareholders of social media company Twitter, there were a lot of questions asked regarding the direction they would be taking and when the deal with Tesla owner Elon Musk would be finalised, but no real answers were given. Twitter CEO Parag Agrawal simply said that they were “…working through […]

Study: Over 90% Of Major US Brands Think Their Creative & Media Needs To Be Better Aligned
  • Media

Study: Over 90% Of Major US Brands Think Their Creative & Media Needs To Be Better Aligned

A new US study of 100 major brands with annual marketing budgets in excess of $US50 million ($A70 million) has found a worrying mismatch between creative and media spends. Creative management platform Smartly.io released the survey called Releasing the Power of Digital Creative. You can read the study HERE. While 89 per cent of the […]

by B&T Magazine

B&T Magazine
Bastion Asia Solidifies Its Strategic Partnership With Adventi, Shanghai
  • Marketing

Bastion Asia Solidifies Its Strategic Partnership With Adventi, Shanghai

Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences. Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands […]

Engine Creative Brings Innovation To The Lost Person Poster Using Modern Day Technology
  • Campaigns
  • Technology

Engine Creative Brings Innovation To The Lost Person Poster Using Modern Day Technology

Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. […]

LinkedIn Puts The Spotlight On Indigenous Australians In The Workplace With New Campaign By Campfire X For Reconciliation Week
  • Campaigns

LinkedIn Puts The Spotlight On Indigenous Australians In The Workplace With New Campaign By Campfire X For Reconciliation Week

LinkedIn, the world’s largest professional network, has today launched the latest iteration of its #ConversationsForChange initiative with a new content series in partnership with Indigenous-led creative consultancy, Campfire X. The three-part series, titled ‘Change Starts With’, aims to highlight the often subtle, everyday moments that can impact Indigenous Australians in the workplace. The campaign encourages […]

Microsoft Build 2022 Conference Unveils A Number Of Key Updates On Windows, Office, And More
  • Technology

Microsoft Build 2022 Conference Unveils A Number Of Key Updates On Windows, Office, And More

Microsoft’s Build conference for developers that took place yesterday showcased several important additions to the US tech giant’s PC software that will soon be released to the public. During the presentation, which was live-streamed for audiences all around the world, the company revealed their plans for various programs such as Teams. Microsoft will soon be […]

Metarise Create Innovation With Australia’s First-Ever Web3 Incubator
  • Technology

Metarise Create Innovation With Australia’s First-Ever Web3 Incubator

Collective Campus, Australian innovation consultancy and start-up accelerator, is spinning off Metarise – a web3 venture fund and tokenized start-up accelerator focused on bringing web3 projects to life across Asia-Pacific. Having run numerous web2 accelerators in partnership with brands such as Microsoft, Village Roadshow, Charter Hall, and Mills Oakley, Metarise’s ANZ Launchpad will be run […]

TikTok Unveils A Whole New Field Of Marketing Opportunities Through #TikTokMadeMeBuyIt
  • Campaigns
  • Technology

TikTok Unveils A Whole New Field Of Marketing Opportunities Through #TikTokMadeMeBuyIt

The popular video sharing platform TikTok is showing agencies its unique potential as a place to share their products with its latest #TikTokMadeMeBuyIt campaign, which is becoming increasingly appealing with audiences and users. During the pandemic, TikTok became one of the breakout social media outlets, rapidly rising in account numbers as people all across the […]