The distracted (drowning) consumer

The distracted (drowning) consumer

We all know today’s consumers are inundated with marketing messages but Responsys has painted a clear picture of the level of distraction with a new infographic.

Almost half of Australians receive up to 10 emails from brands per day but only 8% read every marketing message they receive.

At a recent event in Melbourne Responsys’ Simon O’Day said marketing had reached “crisis point” with disengagement at an all time high. For more on the Campaign Crisis click here.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]