The distracted (drowning) consumer

The distracted (drowning) consumer

We all know today’s consumers are inundated with marketing messages but Responsys has painted a clear picture of the level of distraction with a new infographic.

Almost half of Australians receive up to 10 emails from brands per day but only 8% read every marketing message they receive.

At a recent event in Melbourne Responsys’ Simon O’Day said marketing had reached “crisis point” with disengagement at an all time high. For more on the Campaign Crisis click here.

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