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B&T > Marketing > The distracted (drowning) consumer
Marketing

The distracted (drowning) consumer

Staff Writers
Published on: 4th December 2013 at 1:19 PM
Staff Writers
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We all know today’s consumers are inundated with marketing messages but Responsys has painted a clear picture of the level of distraction with a new infographic.

Almost half of Australians receive up to 10 emails from brands per day but only 8% read every marketing message they receive.

At a recent event in Melbourne Responsys’ Simon O’Day said marketing had reached “crisis point” with disengagement at an all time high. For more on the Campaign Crisis click here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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