B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Projects gets influential
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Projects gets influential
Advertising

The Projects gets influential

Staff Writers
Published on: 1st February 2013 at 9:51 AM
Staff Writers
Share
2 Min Read
SHARE

Experiential agency The Projects has launched a new in-house team that is all about advocacy and influence.

The influencer service, headed up by founding partners Jack Bedwani and Si Philby, enables brands to engage with influential individuals (such as celebrities, athletes and business leaders) and influential social networks.

Philby said: “The influencer work we’re doing in the US and here in Australia has been so successful that we’re literally making it a major part of our business. We’re fortunate to have relationships with elite influencers around the world – and here in Australia – that we can leverage for authentic brand advocacy.”

Individuals with big influence, such as having 5,000 fans on Facebook or 10,000 followers on Instagram or Twitter, are invaluable to brands if they mention their product.

“If a brand wants to influence CEOs, it’s a very different strategy and category of influencers versus that of those who can impact 18 to 24-year-old hipsters,” added Philby. “Seeing LeBron James at the Olympics with the latest Samsung Galaxy SIII, or Nick Jones, founder of Soho House Group, saying he wanted Samsung products in every Soho House around the world, were perfect examples of credible and authentic advocacy.

“Seeing the results of creating a genuine affinity between brands and influencers represents a really exciting new offering to our Australian clients.”

The Australian-owned agency, which opened an office in Los Angeles last year, has also won new business in the States to kick off 2013, landing campaigns for Samsung Mobile and Subway, and tasked with launching Topshop in California.

Nick Ingate, partner in the US, said: “It’s pretty humbling to see the ground we’ve covered in the space of a few months. The work we’ve been producing has been cutting edge and the results keep leading to more work.” 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?