The Hallway wins TV1

The Hallway wins TV1

Independent agency The Hallway has won digital work with TV1 General Entertainment Partnership, following a competitive pitch.

The Sydney agency is tasked with identifying new digital income streams for subscription TV brands TV1 and SF.

Peter Hudson, CEO of SV1 and SF, said: “It’s a dynamic time for subscription television channels, so we need to be strategic in identifying potential digital revenue streams outside of the box. Therefore, we need an agency partner that has both the business and creative intelligence to work with us. The Hallway’s strategic and business approach to our digital challenge is a perfect fit.”

Jules Hall (pictured, right, with The Hallway’s creative partner Simon Lee), managing partner at The Hallway, added: “We’re excited to be appointed by TV1 to review their digital revenue drivers and help them further build the brand presence of two leading content properties in Australia.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]