Independent agency The Hallway has won digital work with TV1 General Entertainment Partnership, following a competitive pitch.
The Sydney agency is tasked with identifying new digital income streams for subscription TV brands TV1 and SF.
Peter Hudson, CEO of SV1 and SF, said: “It’s a dynamic time for subscription television channels, so we need to be strategic in identifying potential digital revenue streams outside of the box. Therefore, we need an agency partner that has both the business and creative intelligence to work with us. The Hallway’s strategic and business approach to our digital challenge is a perfect fit.”