Agencies need to find a better way to marry creativity and technology, while attracting the best talent is a question of stalking the right schools and forums, according to Wieden + Kennedy New York’s technology head.

Husani Oakley spoke to B&T after his keynote address at the ADMA Global Forum on Thursday, about how the world-renowned agency is tackling the problems posed by technology, and how it handles the debate around intellectual property.

He also discusses how they go about finding the best technical talent, and why they will only hire creative technologists who know how to make things in this exclusive interview.