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B&T > Marketing > The Brief – Content marketing and AFL Media
Marketing

The Brief – Content marketing and AFL Media

Staff Writers
Published on: 11th March 2013 at 11:20 AM
Staff Writers
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1 Min Read
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This week The Brief travels to Content Marketing World Sydney where Jessica Kennedy caught up with the AFL Media’s head of content, Matt Pinkney.

Here Pinkney discusses the challenges facing content marketers as well as the internal and external battles AFL Media must win and the division’s plans to monetize its content.

In 2013 content marketers face an uphill battle to convince consumers that the information and content they consume is “not a Trojan horse” for making a sale, according to Pinkney.

Externally the AFL Media faces a similar challenge as its competitors, News and Fairfax, attempt to discredit its objectivity.

Meanwhile, Pinkney says the division must stand-up against internal pressures to act as brand protector.

“It is a long battle to convince people that we are not about sanitizing or protecting but we are about an objective take on what is happening in the world of football.”

Pinkeny also discusses plans to monetize AFL Media’s content, leaning away from paywalls he instead believes the site could one day be a digital broadcaster of games.

Take a look. 

{^widget|(disableviewstate)False|(useupdatepanel)False|(playercode)VeZ4ALlP|(name)RBI.Video.BOTR_1|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(visible)True|(videocode)C24uewPF|(hideforsnippet)True|(disablemacros)False|(widget_displayname)Bits+on+the+Run+Player|(width)|(height)^}

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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B&T > Marketing > The Brief – Content marketing and AFL Media
Uncategorised

The Brief – Content marketing and AFL Media

Staff Writers
Published on: 11th March 2013 at 11:19 AM
Staff Writers
Share
1 Min Read
SHARE

This week The Brief travels to Content Marketing World Sydney where Jessica Kennedy caught up with the AFL Media’s head of content, Matt Pinkney.

Here Pinkney discusses the challenges facing content marketers as well as the internal and external battles AFL Media must win and the division’s plans to monetize its content.

In 2013 content marketers face an uphill battle to convince consumers that the information and content they consume is “not a Trojan horse” for making a sale, according to Pinkney.

Externally the AFL Media faces a similar challenge as its competitors, News and Fairfax, attempt to discredit AFL Media’s objectivity.

Meanwhile, Pinkney says the division must stand-up against internal pressures to act as brand protector.

“It is a long battle to convince people that we are not about sanitizing or protecting but we are about an objective take on what is happening in the world of football.”

Pinkeny also discusses plans to monetize AFL Media’s content, leaning away from paywalls he instead believes the site could one day be a digital broadcaster of games.

Take a look. 

{^widget|(disableviewstate)False|(videocode)C24uewPF|(hideforsnippet)True|(playercode)VeZ4ALlP|(useupdatepanel)False|(disablemacros)False|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(name)RBI.Video.BOTR_1|(visible)True|(widget_displayname)Bits+on+the+Run+Player|(width)|(height)^}

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
VML Pours Out Silver With Legacy Lager As Aussies Claim Three More Cannes Lions
19/06/2025
//

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