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B&T > Advertising > Technology and fashion
Advertising

Technology and fashion

Staff Writers
Published on: 16th April 2014 at 1:01 PM
Staff Writers
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To mark the opening of retail destination the Emporium Melbourne two giant floating cubes that use technology become mesmerising installations.

Created by global digital content agency tkm9, the first cube is a seven storey art-inspired projection on upper Swanston St.

The second is a 360 degree mapped cube that appears to hover in mid-air on Bourke St Mall.

They use the latest 3D projection mapping and feature a bespoke sound.

Mark Hodgens, CEO, tkm9 Group, said:“The concept of reimagine gave us a complete green light to get creative and push the limits of projection mapping 3D objects.  The floating cube on Bourke St is outstanding, a real must see for anyone that enjoys art, music and projections. The installations really show how progressive and innovative Emporium Melbourne is. This is an incredibly bold and creative way to do a countdown and we’re delighted to be involved.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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