SBS2 targets 16-39 year olds with news show

SBS2 targets 16-39 year olds with news show


SBS has unveiled a new news and current affairs program The Feed, aimed at 16-39 year olds the show is the first commissioned program for the broadcaster’s new digital station SBS2.

The Feed will be a 15-minute program which is set to air every weekday at 7.30pm and is scheduled for launch in May.

In a statement SBS said The Feed will “combine news of the day, topical commentary, pop culture and in-depth features – all dedicated content for the 16-39 year old audience”.

“It will be a place to share their passion for emerging cultural ideas and experiences, with diverse content from around the world that is edgy, adventurous and fun, connecting audiences with the world.”

Tony Iffland, director of television and online content at SBS, said: “The Feed will fill the gap between mainstream news and current affairs and the diverse information needs of the target audience, and will be delivered how they want it, when they want it.”

In addition to its daily weekday broadcast, The Feed will also present 60-second newsbreaks on SBS2, online and on social media throughout the evenings from April 1 when SBS 2 is relaunched.

The initial line-up for The Feed, which will be produced in-house, includes SBS journalists, Patrick Abboud and Jeannette Francis.

Abboud has previously a cross media reporter for Triple J’s news and current affairs program Hack and was worked in Berlin and Beirut.

Francis is billed as the only SBS journalists to have worked across all of the broadcaster’s news and current affairs departments including Living Black and Dateline.

SBS announced the relaunch of SBS2 as a channel set to target “thinking 20 and 30 somethings” in February.

At the time, SBS CEO Michael Ebeid admitted to B&T that the greatest challenge facing the digital station will be sourcing original and engaging content early in its life cycle. For more on this click here.

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