SBS has unveiled a new news and current affairs program The Feed, aimed at 16-39 year olds the show is the first commissioned program for the broadcaster’s new digital station SBS2.
The Feed will be a 15-minute program which is set to air every weekday at 7.30pm and is scheduled for launch in May.
In a statement SBS said The Feed will “combine news of the day, topical commentary, pop culture and in-depth features – all dedicated content for the 16-39 year old audience”.
“It will be a place to share their passion for emerging cultural ideas and experiences, with diverse content from around the world that is edgy, adventurous and fun, connecting audiences with the world.”
Tony Iffland, director of television and online content at SBS, said: “The Feed will fill the gap between mainstream news and current affairs and the diverse information needs of the target audience, and will be delivered how they want it, when they want it.”
In addition to its daily weekday broadcast, The Feed will also present 60-second newsbreaks on SBS2, online and on social media throughout the evenings from April 1 when SBS 2 is relaunched.
The initial line-up for The Feed, which will be produced in-house, includes SBS journalists, Patrick Abboud and Jeannette Francis.
Abboud has previously a cross media reporter for Triple J’s news and current affairs program Hack and was worked in Berlin and Beirut.
Francis is billed as the only SBS journalists to have worked across all of the broadcaster’s news and current affairs departments including Living Black and Dateline.
SBS announced the relaunch of SBS2 as a channel set to target “thinking 20 and 30 somethings” in February.
At the time, SBS CEO Michael Ebeid admitted to B&T that the greatest challenge facing the digital station will be sourcing original and engaging content early in its life cycle. For more on this click here.
Please login with linkedin to comment
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]