Red Bull aiming for social domination in new campaign

Red Bull aiming for social domination in new campaign
SHARE
THIS



Red Bull is set to roll out its stirring new campaign during the men’s final of the Australian Open this weekend, and hopes to make the hashtag #givesyouwings prevalent on Twitter.

The new 60-second TVC features several of their top athletes including Australian surfer Julian Wilson and space-jumper Felix Baumgartner, sharing stories of how the brand helped them realise their dreams.

Building on the ‘Red Bull Gives You Wings’ slogan, the campaign launched in the US last month and has already attracted nearly a million views on YouTube.

Despite having a large above-the-line element the campaign is aiming to get the hashtag into common use when people are sharing their amazing tales on social media.

Marketing director Andrew Waddel said: “'Red Bull Gives You Wings' is our unique brand proposition and this campaign is about reinforcing our positioning and creating a deeper connection between the consumer and Red Bull.

“By working with athletes that have achieved amazing feats, we aim to communicate the breadth and depth of the World of Red Bull and establish that Red Bull gives wings to people and ideas in a unique way.

“We want to share this content with consumers and inspire them to share their own stories.”

The 12-month all-media campaign will also feature local content featuring Australian athletes Mick Fanning, Robbie Maddison, Russ Henshaw, Sally Fitzgibbons and Josh Sheehan.

What do you think of the new ad? Leave your comments using the form below.

http://www.youtube.com/watch?v=Ti2Lm4hb2ZY

Please login with linkedin to comment

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]