Radio ratings: Jones drops almost three points

Radio ratings: Jones drops almost three points

Radio ratings powerhouse 2GB has lost share across the board with 2DayFM’s Fifi & Jules overtaking the talk station in drive.

Fifi & Jules now sit on 11.1% and ahead of 2GB’s 10.2% share of audience after Sydney Live with Ben Fordham lost 1.2 percentage points.

2GB also recorded the Sydney market’s largest Monday to Sunday drop of two points but the station still leads with a 12% share, according to the first ratings survey of 2013.

The Alan Jones Breakfast show sheered 2.8 points off its 18.2% breakfast lead to claim 15.4% ahead of runner up 2DayFM.

The gap between 2DayFM and WSFM has narrowed after WSFM posted a 1.4% overall jump.

WSFM now sits on a Monday to Sunday share of 8.5% behind 2Day’s 9.3%.

The Australian Radio Network owned station’s increase was driven out of breakfast where Jonesy & Amanda added 2 points on the last survey to take 9.2%.

There are still 1.8 points between Jonesy & Amanda and their rivals Kyle Sandilands and Jackie O, who added 0.7 points to win an 11% share for 2Day.

Jeremy Simpson, Sydney general manager for Southern Cross Austereo, said: “The Sydney team has shown unfaltering commitment to the 2DayFM brand and we have exceptional on and off air teams.  2013 is set to be our greatest year yet.”

Mix 106.5 lost 0.4 points in breakfast to take a 3.1% share, however the survey is not a true test of new all-girl breakfast duo Yumi Stynes and Sami Lukis as the survey started before the team made their on-air debut at the end of January.

The survey period includes October 28 to December 1 and January 20 to February 23.

DMG Radio Australia stations Nova 969 and smoothfm 95.3 remained steady overall. In Breakfast, Fitzy & Wippa maintained their 6.3% share for DMG while Meshel, Tim & Marty dropped slightly in drive to 9.2%.

Smoothfm lost just 0.1 points in breakfast and maintained its 5.3% drive share.

Paul Jackson, DMG Radio Australia’s group program director, said smoothfm maintained its number one position with females aged 25 and over throughout the day:  “smoothfm 95.3fm has quickly become Sydney’s preferred daytime station for females.”

Melbourne’s leading talk station 3AW suffered a similar blow to Sydney’s 2GB, recording drops across the board and being overtaken by an FM station in drive.

3AW’s new Drive with Tom Elliott, which started on January 14, has dropped 2.1 points from 12.7% to 10.6%.

Elliott, who replaced the ‘Human Headline’ Derryn Hinch, now sits behind FoxFM’s Fifi & Jules which took a 12.2% share.

3AW also dropped in breakfast where it recorded a fall of 1.2 points. However the station still leads the slot with a commanding 18.2%.

Mix 101.1 and Triple M are no longer tied in breakfast on 6.3% after Mix lost 0.7 points to Triple M (7%).

Nova 100 maintained its 7.6% share in breakfast while in drive the station added 0.7 points to grow to 9.7%.

Smoothfm 91.5 grew slightly in both breakfast to drive to take 3.6% and 4.9% respectively.

In Brisbane, the largest drop was recorded by Southern Cross Austereo’s B105 which dropped 1.8 points to 11.8%.

B105 is now behind ARN’s 97.3Fm which now has a 13.1% share after leaping up 1.4 points.

The slot’s biggest growth was recorded by Triple M which added 1.6 points to take 9.5%. Meanwhile, Nova 106.9 continues to lead the slot with 15.6% despite a drop of 1.2 points.

However, Nova 106.9 did forfeit its breakfast lead to 97.3FM after a 1.4 drop.

Classic Hits 4KQ posted the most growth in Brisbane’s breakfast, jumping 1.8 points to take 8.2%.

Continuing the movements in Sydney and Melbourne, Adelaide talk station Fiveaa was overtaken by an FM competitor.

This time, the de-throning occurred in breakfast where Fiveaa, which grew slightly to 15.2%, was pushed to second place behind Mix 102.3.

Mix 102.3 added 1.1 points to its previous survey share of 14.4% to take 15.5%. The station also added 1.3 points in drive to grow to 14.7% but is still far behind Fiveaa’s 16%.

Fiveaa lost one point from the last survey of 2012.

Triple M recorded drive’s largest drop of 2.6 points to take 6.9%, losing share to breakfast biggest mover SAFM which added 2.8 points to grow its share to 11.9%.

Nova 91.9 has a 9.2% share of drive after losing 1.2 points and lost 0.9 breakfast points to take 8.4%.

Duncan Campbell, ARN's national content director, said the first survey of the year was “another strong result around the country".

"In Sydney, Classic Hits WSFM101.7 is less than one point away from #1FM overall and Jonesy & Amanda’s continued growth in breakfast is a great achievement. With Adelaide and Brisbane both #1, it’s a good start to the year and gives us continued confidence in the strategy we have in place for further growth throughout 2013 ”.




Please login with linkedin to comment

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]