Radio ratings powerhouse 2GB has lost share across the board with 2DayFM’s Fifi & Jules overtaking the talk station in drive.
Fifi & Jules now sit on 11.1% and ahead of 2GB’s 10.2% share of audience after Sydney Live with Ben Fordham lost 1.2 percentage points.
2GB also recorded the Sydney market’s largest Monday to Sunday drop of two points but the station still leads with a 12% share, according to the first ratings survey of 2013.
The Alan Jones Breakfast show sheered 2.8 points off its 18.2% breakfast lead to claim 15.4% ahead of runner up 2DayFM.
The gap between 2DayFM and WSFM has narrowed after WSFM posted a 1.4% overall jump.
WSFM now sits on a Monday to Sunday share of 8.5% behind 2Day’s 9.3%.
The Australian Radio Network owned station’s increase was driven out of breakfast where Jonesy & Amanda added 2 points on the last survey to take 9.2%.
There are still 1.8 points between Jonesy & Amanda and their rivals Kyle Sandilands and Jackie O, who added 0.7 points to win an 11% share for 2Day.
Jeremy Simpson, Sydney general manager for Southern Cross Austereo, said: “The Sydney team has shown unfaltering commitment to the 2DayFM brand and we have exceptional on and off air teams. 2013 is set to be our greatest year yet.”
Mix 106.5 lost 0.4 points in breakfast to take a 3.1% share, however the survey is not a true test of new all-girl breakfast duo Yumi Stynes and Sami Lukis as the survey started before the team made their on-air debut at the end of January.
The survey period includes October 28 to December 1 and January 20 to February 23.
DMG Radio Australia stations Nova 969 and smoothfm 95.3 remained steady overall. In Breakfast, Fitzy & Wippa maintained their 6.3% share for DMG while Meshel, Tim & Marty dropped slightly in drive to 9.2%.
Smoothfm lost just 0.1 points in breakfast and maintained its 5.3% drive share.
Paul Jackson, DMG Radio Australia’s group program director, said smoothfm maintained its number one position with females aged 25 and over throughout the day: “smoothfm 95.3fm has quickly become Sydney’s preferred daytime station for females.”
Melbourne’s leading talk station 3AW suffered a similar blow to Sydney’s 2GB, recording drops across the board and being overtaken by an FM station in drive.
3AW’s new Drive with Tom Elliott, which started on January 14, has dropped 2.1 points from 12.7% to 10.6%.
Elliott, who replaced the ‘Human Headline’ Derryn Hinch, now sits behind FoxFM’s Fifi & Jules which took a 12.2% share.
3AW also dropped in breakfast where it recorded a fall of 1.2 points. However the station still leads the slot with a commanding 18.2%.
Mix 101.1 and Triple M are no longer tied in breakfast on 6.3% after Mix lost 0.7 points to Triple M (7%).
Nova 100 maintained its 7.6% share in breakfast while in drive the station added 0.7 points to grow to 9.7%.
Smoothfm 91.5 grew slightly in both breakfast to drive to take 3.6% and 4.9% respectively.
In Brisbane, the largest drop was recorded by Southern Cross Austereo’s B105 which dropped 1.8 points to 11.8%.
B105 is now behind ARN’s 97.3Fm which now has a 13.1% share after leaping up 1.4 points.
The slot’s biggest growth was recorded by Triple M which added 1.6 points to take 9.5%. Meanwhile, Nova 106.9 continues to lead the slot with 15.6% despite a drop of 1.2 points.
However, Nova 106.9 did forfeit its breakfast lead to 97.3FM after a 1.4 drop.
Classic Hits 4KQ posted the most growth in Brisbane’s breakfast, jumping 1.8 points to take 8.2%.
Continuing the movements in Sydney and Melbourne, Adelaide talk station Fiveaa was overtaken by an FM competitor.
This time, the de-throning occurred in breakfast where Fiveaa, which grew slightly to 15.2%, was pushed to second place behind Mix 102.3.
Mix 102.3 added 1.1 points to its previous survey share of 14.4% to take 15.5%. The station also added 1.3 points in drive to grow to 14.7% but is still far behind Fiveaa’s 16%.
Fiveaa lost one point from the last survey of 2012.
Triple M recorded drive’s largest drop of 2.6 points to take 6.9%, losing share to breakfast biggest mover SAFM which added 2.8 points to grow its share to 11.9%.
Nova 91.9 has a 9.2% share of drive after losing 1.2 points and lost 0.9 breakfast points to take 8.4%.
Duncan Campbell, ARN's national content director, said the first survey of the year was “another strong result around the country".
"In Sydney, Classic Hits WSFM101.7 is less than one point away from #1FM overall and Jonesy & Amanda’s continued growth in breakfast is a great achievement. With Adelaide and Brisbane both #1, it’s a good start to the year and gives us continued confidence in the strategy we have in place for further growth throughout 2013 ”.
Please login with linkedin to comment
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]