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B&T > Uncategorised > Omnicom’s app gets ahead in mobile
Uncategorised

Omnicom’s app gets ahead in mobile

Staff Writers
Published on: 8th April 2013 at 10:11 AM
Staff Writers
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Omnicom has launched a new app to deliver the latest mobile industry news and developments.

Airwave, Omnicom Media Group’s mobile division, created the Airwave app in partnership with Google to provide a resource for OMG clients and staff.

The app aggregates industry news sources, research and case studies and delivers them in real time.

Airwave is broken down into four areas: ‘what’s hot in mobile’ (latest news), ‘winning with mobile’ (case studies), ‘the full value of mobile’ (research) and ‘tools and tactics’ (leveraging mobile for business).

Leigh Terry, CEO of Omnicom Media Group ANZ, said: “Within the media business we are no longer looking at mobile as a place to stick ads. With 36% of mobile interactions now on a smartphone, mobile is now at the epicentre of a connected ecosystem.

“The development of the Airwave app is another example of how our Airwave team have placed a flag in the ground for mobility.”

Lisa Bora, Google Australia’s head of agency sales and development, added: “There is no denying the importance of mobile phones in people’s lives today. We have moved from ‘why mobile?’ to ‘how do I build an effective mobile strategy for my clients?’.

“At Google we are delighted to be working with partners such as OMG to help them educate their clients on the full value of mobile. The Airwave app is an important tool for continued education and innovation in the mobile space.”

The app can be downloaded from Google Play and the iTunes store.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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