B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Naked Coco Pops all fun and games
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Naked Coco Pops all fun and games
Advertising

Naked Coco Pops all fun and games

Staff Writers
Published on: 12th March 2013 at 10:44 AM
Staff Writers
Share
2 Min Read
SHARE

Kellogg’s Coco Pops latest TVC by FSM via JWT has employed a scaled-back approach featuring individual Coco Pops as they are really are without the usual eyes, arms or other props.

Launched on Sunday, the TVC features a Coco Pop’s point of view composition. 

“There was very little activity in the liquid and that boiled down to the scale at which we were viewing,” FSM creative director, Andreas Wanda said.

“So we made the decision to scale it up and turned down the viscosity to give us more detail in our splashes. We also needed to see some curve in the liquid caused by surface tension around every Coco Pop. Unfortunately this doesn't just come out of the box when using specialist 3D software so in order to achieve this it required a multi-step process.

“We set the scene at sunrise on a beautiful morning with warm light streaming in through the windows and light rays in the air. We then knew how to light our miniature world. And that's exactly how we wanted it to feel – like you're actually in this luscious milk pool with these child-like Coco Pops. Everything was rendered in one hit – motion blur and depth of field on every element.”

FSM produced all live action components along with editing, grade and final compositing. The TCV can be viewed here.

Credits: agency JWT, senior art director Gerhard Myburgh, senior copy writer Paul Suters, agency producer Rachel Devine. Post production FSM, creative directors Andreas Wanda/Emile Rademeyer, executive producer Dean Sutherland, producer Tina Braham, CG supervisor Chris Gardner, on set supervisor Stuart Mallia, lead lighting Adam Waddington, Fluid FX TD Serge Kovalenko, animation Alex Goodwin, 3D artist Amanda Lee, lead compositor Howard Hill, compositor Melissa Mai, DOP Alex Dufficy.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
Emotive Celebrates 10 Years With Bold New Identity
18/06/2025
TBWA\Australia Launches GenAI Film Festival
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?