Michael Hussey’s final test-cricket hurrah topped the non-news programs on Sunday as fans tuned in to see the conclusion of ‘Mr Cricket’s’ test career.
The match attracted an audience of 961,000 viewers for Nine according to OzTam’s preliminary overnight metro ratings.
The game was Sunday’s third most watched show and proved most popular in Melbourne where it pulled an audience of 294,000 viewers.
Nine’s The Cricket Show also performed well in fifth place with 867,000 viewers.
On Seven, World’s Most Extreme Airports pulled in 954,000 viewers in fourth place and Border Patrol had 807,000 viewers.
The ABC’s Upstairs Downstairs had 743,000 viewers and rounded of the top 10 most watched programs.
News was the greatest audience magnet with news offerings taking the top two spots and four slots in the top 10.
Nine News was the most popular with an audience of 1.147 million followed by Seven News with 1.138 million.
ABC News was ranked sixth with 811,000 viewers while the ABC News Update had an audience of 777,000.
Ten News at Five, Ten’s best-performing program last night, came 12th and had 672,000 viewers.
Seven won Sunday overall with a total 28.5% share and was followed closely by Nine with 24.9%.
Ten followed with a share of 20% as the ABC took 18% and SBS claimed 8.7%.
Please login with linkedin to comment
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]