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Reading: Meerkats lose out in Comparethemarket's Aussie campaign
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B&T > Advertising > Meerkats lose out in Comparethemarket's Aussie campaign
Advertising

Meerkats lose out in Comparethemarket's Aussie campaign

Staff Writers
Published on: 21st January 2013 at 12:27 PM
Staff Writers
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London-based insurance comparison site, Comparethemarket.com.au, has launched Down Under with a national ad campaign glaringly devoid of aristocratic meerkats.

Comparethemarket.com.au has become one of the most recognised brands in the UK over the years thanks to a rodent brand ambassador called Alexander Orlov and his manservant Sergei.

The two have starred in a series of increasingly grandiose ads for the brand since 2009.

Created by the Sydney arm of London agency VCCP, the new campaign is titled ‘We love to compare’ and introduces Australian audiences to the comparison site via simple info-graphics.

The ad outlines the company’s services including health, car and travel insurance comparison.

Zenith Optimedia is handling media while public relations is being managed by Thrive PR.  

Below: One of the British ads for Comparethemarket.com

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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