B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • News Corp
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: MasterChef: The Professionals serves Ten a ratings boost
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > MasterChef: The Professionals serves Ten a ratings boost
Media

MasterChef: The Professionals serves Ten a ratings boost

Staff Writers
Published on: 21st January 2013 at 11:03 AM
Staff Writers
Share
2 Min Read
SHARE

MasterChef: The Professionals has had a strong first outing, wooing an audience of 1.165 million viewers as contestants were thrown into the deep end.

The clanging of the kitchen pots and pans, dumpling battles and a dish without its duck kept the drama high as competitors sweated through dinner service.

The cooking show sat in third place, above the cricket and the tennis – which was rained out before MasterChef kicked off.

Late last week, media experts predicted the program would premiere with about 1.1 million viewers as they debated if The Professionals can turn Ten’s fortunes around.

The first session of the one day cricket match between Australia and Sri Lanka had 945,000 viewers and proved more popular then the evening’s tennis pairings.

However, there was a marked drop in viewers between the cricket’s first and second sessions with the later one watched by 640,000.

On Seven the tennis had 893,000 viewers while the later match pulled in 882,000.

The ABC’s Restoration Home sat topped the top 10 with 627,000 viewers.

Nine won the news war with 1.501 million viewers tuning into Nine News compared to the 1.243 million viewers who watched Seven News.

ABC News was in seventh place with 761,000 viewers. Ten News at Five had an audience of 480,000.

Seven dominated the night with an overall free-to-air 35.8% share of viewers. Nine was in second place with a share of 22.8% and was closely followed by Ten on 21.8%.

The ABC claimed 14.1% while SBS had 5.6%.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Hunt and Brew campaign
Aussie Coffee Connoisseurs Hunt & Brew Unveils Global ‘Infinite Hunting’ Campaign Via MITP Agency
13/05/2025
New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
“Outstanding Or Dog Sh*t”: Inside The Relentless Mindset That Made Ariarne Titmus An Olympic Champion
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?