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Reading: M&C Saatchi Sport makes ‘Freddie’ Flintoff its first signing
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B&T > Marketing > M&C Saatchi Sport makes ‘Freddie’ Flintoff its first signing
Marketing

M&C Saatchi Sport makes ‘Freddie’ Flintoff its first signing

Staff Writers
Published on: 3rd October 2013 at 10:55 AM
Staff Writers
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M&C Saatchi's drive into athlete and talent management has a new face in the shape of former English cricket star Andrew “Freddie” Flintoff.

In conjunction with UK agency M&C Saatchi Merlin, M&C Saatchi Sport & Entertainment Australia will be Flintoff’s exclusive agent in Australia.

“To be representing one of the biggest names in international cricket, and one so synonymous with the Ashes and the great Aussie/English rivalry is a great way to launch this new part of the sport & entertainment offering,” said local managing director Jamie Gilbert-Smith.

“We are really excited to be working with Freddie and partnering him with some iconic Australian brands over the summer”.

Flintoff, a dynamic all rounder, starred for England in their epic 2005 Ashes triumph.

Since retiring from cricket in 2010, “Freddie” has gone on to become a popular cricket presenter on UK TV and has fronted campaigns for brands throughout Europe.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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