Lukis and Stynes hit the airwaves this morning
Sydney’s first all-female breakfast show, Sami Lukis and Yumi Stynes, kicked off this morning on Australian Radio Network’s (ARN) Mix 106.5.
The pairs’ first morning on air comes more than a week after the first official radio ratings period for the year started.
ARN announced the new breakfast duo in early December along with the new drive show with Tim ‘Rosso’ Ross.
In a statement Duncan Campbell, ARN’s national content director, said: "We're looking forward to launching this first-of-its-kind breakfast show in the competitive Sydney market.”
“Their outlooks on life make for compelling content and after the success of our breakfast show in Melbourne with Chrissie Swan and Jane Hall, this is another step forward for the Mix Network.”
Swan and Hall have been on-air together since early last year and in the final ratings survey of 2012 the team added 0.6 points to take 6.3% of the breakfast market.
ARN hopes Lukis and Stynes will appeal to a range of listeners within its core 35-44 year old female demographic with Lukis currently dating and Stynes recently married with two daughters.
Stynes, who moved to Sydney from Melbourne earlier this month, said: “We’re very different people with our own take on life but we feel like we’ve been friends for years.”
Lukis added: “I think our upcoming interviews will really benefit from this new dynamic – being interviewed by two women has the potential to be a little disarming so hopefully our guests will really open up.”
The breakfast role is a media comeback for Stynes who was dropped from Mix FM’s national program the 3PM Pick-Up last year. Stynes lost her spot on the program after she mocked SAS war hero, Corporal Ben Roberts-Smith, on the now axed Ten program, The Circle.
Please login with linkedin to comment
Latest News
Facebook’s VR Ad Play Hits A Snag
VR still hasn't truly taken off yet and we blame that awful 'Ready Player One' film.
Reports: Google Draws The Ire Of EU (Again)
B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.
PubMatic Secures Data Partnership with HYP Technology
PubMatic has today announced it has secured a data partnership with Australian-based consumer intelligence provider HYP Technology. The partnership will enable digital media buyers to leverage rich audience segments across all screens and channels — including mobile, connected TV, and web browsers – PubMatic’s premium inventory. The direct integration, via PubMatic’s Audience Encore, allows buyers to activate HYP’s […]
Publishers Cash In On EOFY Sales
Skimlinks, a Connexity Company, has reported significant growth in traffic and publisher commissions in its’ Australian network, as publishers capitalize on the ecommerce opportunity offered by the End Of the Financial Year (EOFY). “We’re delighted to see the success of our Australian publishers, as they create quality commerce content that helps consumers find the products […]
Flybuys And The Trade Desk Help Connect Online And Offline Sales With New Partnership
Flybuys and The Trade Desk have announced a first-of-its-kind partnership in Australia to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline and online sales. This partnership marks the first time that Unpacked by Flybuys’ de-identified sales conversion data, from Flybuys’ more than eight million members, will be made available […]
Household Targeting’s Role In The Cookieless Future
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Cartelux Extends Agreement With MINI
This should come as good news for all 'Small Car Only' car spots in shopping centers.
“Bots Are Programmed To Sell, Not Care!” AI & Algorithms Roasted In Creepy Robot Ad For US Travel Brand
Arguably no one’s copped it harder than the travel business since the arrival of the Wuhan bat flu. But with vaccines now rolling out, the hope is we’ll all soon be taking to the air (or boat, car or ferry) anytime soon for our next vacation. Enter a new campaign for US travel brand Internova […]
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
This investigation may seem hard-hitting, but just wait till we tell you what Bakers Delight does with its finger buns.
Mega Sports Blunder Wrap! Testicles, Streakers, IKEA’s Ronaldo Stunt & What’s Under A Scotsman’s Kilt
B&T's condensed a week of sports disasters into this handy read. Stranger still, it's sans any NRL players whatsoever.
HEADS UP: Entries For B&T’s Best Of The Best Awards Close This Week!
B&T’s Best Of The Best Awards close this Friday! So don't prove yourself the fool of the fools by missing out.
Fiftyfive5 Expands Local And Global Talent With 45 New Hires
Insight-led consulting business Fiftyfive5 reports continued growth with 45 new hires between June 2020 and June 2021 across all geographies and levels, bringing the agency headcount to 147.
Ben Roberts-Smith’s Defamation Trial Put On Hold While He Awaited COVID-19 Results
Yes, the Ben Roberts-Smith defamation case sent to run for weeks amid reports Ben's already run out of ties.
Samsung CMO Josh Grace Among Several To Exit Tech Giant’s Corporate Marketing Team
Samsung CMO Josh Grace announces departure. Can now reveal he was secretly watching Apple TV the entire time.
Everything You Need To Know About The New DDO Laws & How They Will Affect Your Marketing Campaigns
Here's all you need to know about the new DDO laws. That's design & distribution obligations, not Doris Day's obituary.
Shopper Media Expands ISPT Partnership To 20 More Shopping Centres Nationwide
Shopper Media, Australia’s fastest-growing retail out-of-home media company, today announced its expanded partnership with ISPT that will see it install 230 screens across a portfolio of 20 shopping centres nationwide.
Red Bull Launches An Office Games Tournament In Australia To Give Wings To Workers
Red Bull gives you wings. Although too much of it can also give you caffeine toxicity, anxiety and heart palpitations.
Witchery Partners With GlamCorner To Boost Subscription Shopping
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
MASH Appoints Damien Miller As First General Manager, Wins Work With Experience Co And Minor Hotel Group
Following significant new business growth, MASH has appointed former VICE head of client services Damien Miller as its first general manager. It has also announced two new major client wins.
“We Can Learn From One Another”: How Supporting Refugees Makes Australia’s Business Culture Better
To celebrate World Refugee Day today, B&T's bringing you this. Still, don't expect the same on World Gouda Day.
Akcelo And Miami Ad School Launch Brand Experience Boot Camp
Miami Ad School unveils new industry bootcamp that thankfully doesn't require carrying logs or any burpees whatsoever.
Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Global Study Reveals That Brands Turned To APAC During COVID-19, With Kayo Sports In Top 10 Most Loved Global Brands
Kayo ranks in the top 10 most loved global brands. Given the circumstances, no sign of Sorbent, Pfizer or Gordon's Gin.
“Until We Are Comfortable We Can Meet Demand”: Supply Concerns Behind Vaccine Ad Delay
Surely if Tim Tams made an AstraZeneca double-coated chocolate version, we'd be rid of this damn plague by week's end?
triple j’s Unearthed High Returns For 2021
B&T certainly encourages high school musical acts. We'd just hate to live next door to them, that's all.
Monday TV Wrap: MasterChef Beats Ninja Warrior While HYBPA? Tops Entertainment
If anything, recent TV numbers are proving highly unpredictable. Unlike the jokes on the recent 'Friends' reunion.
Ultra Commerce Acquires Vesta eCommerce
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In Adland
Here's a top initiative to drive more diversity in adland that doesn't require knowing Don Bradman's batting average.
