Jack Daniels Tennessee Honey is set to create some in-store buzz with a leaflet campaign that features four cocktail recipes using the liquor.

The campaign will run throughout December and will be rolled out in close to 900 liquor stores nationally.

The campaign was executed by TorchMedia with creative by Arnold Furnace Chicago via Tribe Marketing.

Credits: client Brown-Foreman, brand Jack Daniels Tennessee Honey, media TorchMedia, creative agency Arnold Furnace Chicago via Tribe Marketing.