There’s nothing like humour to gain an audience’s attention and DDB Melbourne’s latest effort for Devondale’s Fast Start has the laughs in spades.
The two 30 second TVCs called Sunshine Bubble and Man-child put a humorous spin on the after-taste face of drinking Soy.
“We had a good laugh when we came up with these executions and there was no better comedic director in Australia than Tim Bullock to bring them to life. A great example of strong strategy brought to life by humour,” says DDB executive creative director Darren Spiller.
The TVCs are supported with outdoor advertising, strategically positioned on approach to the front of the supermarket and in-store advertising at the point of sale.