There’s nothing like humour to gain an audience’s attention and DDB Melbourne’s latest effort for Devondale’s Fast Start has the laughs in spades.
The two 30 second TVCs called Sunshine Bubble and Man-child put a humorous spin on the after-taste face of drinking Soy.
“We had a good laugh when we came up with these executions and there was no better comedic director in Australia than Tim Bullock to bring them to life. A great example of strong strategy brought to life by humour,” says DDB executive creative director Darren Spiller.
The TVCs are supported with outdoor advertising, strategically positioned on approach to the front of the supermarket and in-store advertising at the point of sale.
http://www.youtube.com/watch?v=cqBYF2jPB54
Credits: Suzanne Douglas general manager innovations, marketing and special projects, Adam Hamilton marketing manager, executive creative director Darren Spiller, creative director Simon Bagnasco, copy writer Robbie Brammall, art director Ant Hatton, head of broadcast Simon Thomas, production company Prodigy Films, director Tim Bullock, executive producer/MD Jonathan Samway, producer Julianne Shelton, offline edit Adam Wills, grade Edel Rafferty, Method Studios, online edit Ziggy Zigouras, method studios, sound design Colin Simkins, Gusto Music, media Carat Melbourne.
