Fun times for Frankie at the Australian Magazine Awards

Fun times for Frankie at the Australian Magazine Awards

Frankie was the big winner at the Australian Magazine Awards (AMA) taking home two of the most prestigious prizes, including the coveted Magazine of the Year gong.

The bi-monthly title, published by Gold Coast-based Morrison Media, also took home the Fashion Magazine of the Year accolade, seeing off competition from the likes of Marie Claire and Vogue.

Frankie has been the belle of the magazine ball almost since launch in 2004. ABC circulation in the six months to June saw it increase 10.75%, while Roy Morgan readership spiked by 8.73%.

According to Nielsen AdEx ad volumes have followed suit, increasing 3%.

The AMA said Frankie is proving that "the print magazine industry is far from dead if publishers find a suitable niche and execute a relevant title well".

High-profile Better Homes and Gardens magazine editor Julia Zaetta took home Editor of the Year as well as a place in the AMA Hall of Fame.

The Australian Magazine Awards were established in 2009 to recognise magazines that perform at the highest level for publishers and advertisers. Since then, six new categories have been added: Custom, Website, App, Event, Editor of the Year and Front Cover.

2013 Australian Magazine Awards winners:

Magazine of the Year: Frankie (Morrison Media)

Food & Entertainment: Delicious (NewsLifeMedia)

Home & Garden: Real Living (Bauer)

Women’s: Australian Women’s Weekly (Bauer)

Health & Family: Good Health (Bauer)

Fashion: Frankie (Morrison Media)

General Interest: Money (Bauer)

Motoring & Men’s: Men’s Health (Pacific Magazines)

Niche: Australian Photography + Digital (Yaffa Publishing)

Newspaper Inserted Magazine: AFR Magazine (Fairfax)

Cover of the Year: Harper’s Bazaar, May 2013 (Bauer) / Vogue Australia, February 2013 (NewsLifeMedia)

Editor of the Year: Julia Zaetta, Better Homes and Gardens (Pacific Magazines)

Custom: Myer Emporium (Bauer)

Launch: Grand Designs Australia (Universal Magazines)

Magazine Event: Vogue Fashion’s Night Out (NewsLifeMedia)

Magazine Website: Vogue Australia (NewsLifeMedia)

Magazine App: Coles Magazine (Bauer)

Hall of Fame: Julia Zaetta




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]