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B&T > Advertising > Fish – be scared
Advertising

Fish – be scared

Staff Writers
Published on: 22nd January 2013 at 12:09 PM
Staff Writers
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Leisure retailer Boating Camping Fishing (BCF) aims to lure Aussie fisherman back into the water with a new campaign.

Fear has been struck into the hearts of fish (artwork pictured) as the campaign gets ready to extend with in-store POS and advertising within fishing enthusiast magazines.

The next stage of the campaign comes after DM and eDM activities.

The campaign, by SapientNitro, is based on the idea that the retail slump has been a win for fish who have swam freely as Aussies cut back on leisure spending, including fishing goods.

Credits: client BCF, agency SapientNitro, creative director Ralph Barnett, art director Sarah Chernishov, copywriter Jon Pickersgill, retoucher Derek Leong, agency producer Melissa Ashman, photographer Erik Williamson. 

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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